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Choosing a Great Realtor in Santa Cruz

Jan 15, 2008
A Santa Cruz Realtor is someone that is very similar to the realtors that live and work elsewhere around the United States of America. Regardless of the geographical location, realtors generally do the same type of work and therefore if you have had experience with them before you are very likely to understand how they work in Santa Cruz.

The basic goal of a realtor is to bring together someone that is interested in selling a particular property and someone that is interested in buying a particular property. In other words, the realtor's job is to act as a go-between for people that are interested in concluding a voluntary and mutually beneficial real estate deal.

As compensation for doing the work of bringing the two people together, the realtor usually extracts a commission from the amount of money that is earned in the selling off of the actual property.

While this job may sound easy to some people, in truth it is anything but. When you consider all of the different things that might go wrong in a particular negotiation, it is easy to see why sometimes the job of a realtor can be an extremely frustrating one. Not only do they have to deal with the demands of buyers and sellers, but they also have to deal with the potential snags along the way in terms of registration and valuation of the property to be sold.

Realtors, by their nature, are considered by both buyers and sellers to be knowledgeable in a number of different areas and because of this expectation, the market has evolved to the point where any realtor worth their salt is going to have a lot of specialized knowledge for both buyer and seller to use.

In addition to this body of specialized knowledge, realtors are also expected to have good people skills. Real estate at the end of the day is primarily a sales industry and in any sales industry a person is only as good as the amount they sell. Bringing together buyers and sellers is a matter of sales as well and this means that every good realtor is going to have great people skills in addition to their wide body of knowledge.

Finally, a good realtor is also going to be easily accessible to the clients that they serve. They will have multiple methods of contact that will be clearly listed on their website or business card and they will return calls and e-mails promptly with explanations if anything takes longer than normal. Communication is important in more ways than just people skills and part of having good communication involves keeping the client informed.

While there are many things that a realtor needs to have to be successful, a good start would be having the knowledge, the people skills and the accessibility that when combined tend to make clients feel at ease. Regardless of the person that you choose as your realtor, make sure that these qualities are present and you will go a long way towards ensuring that the overall experience will be a positive one.
About the Author
Seb Frey is a Capitola, California Real Estate Broker specializing in Santa Cruz Real Estate. He is fluent in Spanish and enjoys helping people find their piece of the American Dream in Santa Cruz. You can find Seb's blog at SantaCruzHomeBroker.com/blog.
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