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Niche Marketing - Tips To Help You Find A Profitable Niche Market

Jan 15, 2008
Marketers have come to understand that niche marketing is powerful and can be extremely profitable when you find the right niche to target. Some smaller players are smart enough to dig deeper into broad niches to discover smaller and underserved ones. They know that these are where potential gold mines can be found. However, not everyone is willing to think of new research methods to discover new online market niches and prefer to stick to old conventional ways.

No doubt, everyone, who has ever tried their hand at niche marketing, knows that keyword research is an absolute must. Everyone knows about such tools as Overture and WordTracker. Everyone has tried Google search to find out what the competition rate for a particular keyword is. And many stopped just here, assuming that the research is done, the niche is found, and once the website is built they can sit back and watch the revenue grow.

While this works fine, the truth is a lot of money is left on the table. For you to optimize your earnings, there is a need to tap on niches where profit margins are great. A lot of these are in the tight narrow niches where supply is really low. There are many online tools that are available for you to conduct your research with:

1. Make sure of online auctions like eBay to get an idea of the hot sellers. You would also discover popular categories and from observations gather what are the possible sub-niches you could get into. From the bid prices, volume of sales and other market data from eBay, you would be able to study the market and find hot sellers. Do not miss out the auctions when you do niche marketing.

2. Other websites such as social networking sites like Groups Google and Meet Up are fantastic places also to find out what are your prospects' interests. Even in forums, read what people are writing about and see what the categories that get the most attention are. This can really reveal a lot about niches you may have missed out previously.

3. From a broad niche, you can easily narrow it and dig deeper. Search for news online on the subject and check out those with the most views. This is likely to shed some light on what people are searching for and love to read. Article directories and email news groups are ideal as well.

As a rule of thumb, as long as a website enjoys high traffic and discusses a wide range of topics are excellent places where you can use as a powerful niche marketing resource. Other than traditional keyword research tools, exercise some creativity and be adventurous in looking around for more market research grounds. Coming up with new methods of researching can take you to new undiscovered niches that other niche marketing experts may have overlooked.

With possible ideas discovered from your niche marketing research, you can easily churn out an income earning website in 5 minutes with a powerful tool that I talk about on my income blog. Check it out!
About the Author
Read a review of Niche Empire Generator and see how it can supercharge your sales and traffic. Read this for more niche marketing secrets.
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