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The Zen Of Pregnancy

Jan 17, 2008
I am a cartoonist who happens to love babies and animals. I get along with them well and they me. Last week I opened a cartoon maternity shop that also sells matching cartoon infantwear and kids tees, along with doggie sweaters and the like. It is more fun than I remember ever having in the world of Internet businesses. It makes a lot of people happy and I know why.

The store is not just niche or even niche squared, it is taking niche to the zen level or what I call "zen cubed". I take it a step further.

You may be asking "Why?" What are the most four words one hears during pregnancy and the first year of baby's birth? "Somebody Get The Camera!" There are a lot of wonderful photographic memories that can be experienced from the gestation period all the way through childhood. Often times more siblings came ahead of the one being born (hence the kids matching clothes, and they want to be a part of the photographic memories as well). More often than not, we are relaxed drinking coffee, and talking when pictures are being taken....hence the matching coffee mugs and teddy bears. Starting to get the picture? Also, with all wearing "matching funny outfits", we automatically create good cheer, hence reducing the chance of envy or early sibling rivalry. They are all a "team from the start".

And if its a matching set of twins, you double the action, using a matching set of zens. Just twice as many babysuits, and twice as much film. Isn't zen niche shopping wondeful?

But wait, there's more. Rather than just putting any cartoons on the clothing and gifts, I added cartoons that are in professional categories, such as "future scientist", "future anthropologist", "future law enforcement officer", future plumber", or "future veterinarian" and many others So now you more than just a"Kodak Moment", you can somewhat predict the career path this loveable baby may one day take! What is so "zen" about this? Is it really much ado about nothing? Let's say mom or dad or both are dentists, and they'd love it if their child grew up to be a dentist and take over the practice. A great deal of energy happens in happy moments caught in photography. And when it is done in good cheer, the first words or thoughts, say, "of dentistry", according to many scholars, "stick in the mind of the child in a positive way". Again zen at work.

Can I prove this? Heavens no. But it's hard to disprove it, and a lot of it is common sense. Our early childhood has a great impact on us for the rest of our days, it is said. If that is true, why not use the yin and yang of zen to help create, or at leaste start, a healthy path? I am not saying dressing everyone up in matching dentistry cartoons, taking a pic, and showing it often in the family album will create a future dentist. I have no proof of that, but I'm not saying it is not either. And even if it doesn't do that, it creates memories that will last a lifetime, in fact many lifetimes. So MirthGirthBirth was born. Part of my Zen Of Niche Part Two. It is beginning to get a good deal of media and Internet blogging attention. I am proud of it. I love the items that we sell and moms and moms-to-be seem to appreciate that there truly is a niche shop in the maternity and infant arena that is based on humor.

A baby is a fresh new live human being full of love and potential. We as parents have a wonderful chance to help mold it in a positive joyful fashion from the start. Why not with laughter and good energy. But zen again....
About the Author
Cartoonist Rick London is the owner and founder of MirthBirthGirth funky maternity and infant wear The Zen Of Maternity
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