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Awareness Pattern In Persuasion

Jan 17, 2008
"The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." -Henry Miller

I love words. I love language patterns and word meanings and the tremendous world of linguistics. For over thirty years I've been studying persuasion. I have been studying the language of persuasion. Of course there are some physical components to persuasion, but ultimately, persuasion is a world of words. I'm thrilled to bring you this information.

Aldous Huxley said, "Every individual is at once the beneficiary and the victim of the linguistic tradition into which he has been born - the beneficiary inasmuch as language gives access to the accumulated records of other people's experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things."

This is an amazing description. Language can either expand our universes or reduce our awareness. We maximize the benefits of our linguistic traditions when we study persuasion.

Language patterns are one of my favorite aspects of linguistics. And 'the Awareness Pattern' is one of the most powerful patterns you'll ever learn and qualifies as one of my absolute all time favorites. I love it.

I tend to use the following three words the most in this category: aware, experience, and realize. When you say one of these words, you are making the person you are persuading start the mental process that you mention (i.e. becoming aware, realizing, or experiencing). Everything that follows these words is presupposed to be true. They allow you to force the issue of not 'will you' but 'are you aware of'.

As you gain skill in being able to use these words powerfully, you might think that someone may respond to the question, 'Are you aware of?' by saying, 'No.' I assure you when done properly this doesn't really ever happen but if it ever did, all you need to say is, 'Not yet, huh?'

Example: "The more you begin to construct in your mind the ways you'll be using these patterns, the more you will begin to realize the outrageously profitable techniques you are learning. Are you starting to experience the growing awareness of what being involved in my program will bringyou as I tell you about it and as you go through it?"

Is the awareness of the power of these patterns starting to sink in? Let's go through this step by step. I'm not asking you if the language patterns have power; that's not a presupposition. I'm asking you 'are you aware of the power'. If you're not aware, it presupposes you need to be aware. And if you are aware, you'll respond that you are in fact aware. By saying, 'Yes, I'm aware,' then you know the power of the patterns and you agree they're starting to sink in. If you are not aware, then by hearing the question asked, you begin to become aware.

If you're feeling a little excited by this information, you're ready to learn more about how language can expand your universe.
About the Author
Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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