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Guru-free Seo

Jan 17, 2008
I wear many hats. For a long time I have been a cartoonist. In my mid-40's I went back to college and studied business and Internet technology. Suddenly I was an IT Professional and a cartoonist. The conflict was deciding if I should just be an IT pro, or continue my cartoons. After all, I had spent a decade on the cartoons and built numerous gift stores, some megastores with inventories of 100,000 products. What to do? Now I had some new tools, a major one known as SEO (Search Engine Optimization). I decided to utilize that skill to work on my cartoon and cartoon gift sites. It was a good decision. I am learning new things about SEO every day. I am hardly a guru.

What they fail to realize is that most of the time, the author of that ebook has downloaded another ebook before writing his/or hers and simply plagurized most of it, thinking, "If I bought it on the Internet, and from a guru, chances are it's good information. Usually it is not.

I don't write Ebooks or consider myself an expert by any means, that is a master expert. If I billed myself as such, I would be hurting you, especially if you believed me, and paid me for my writings. I know much more now than when I started my own web stores (and college), but guru status is years down the road, if it ever comes at all. If it never does come my way, that is okay too. I love learning and implementing SEO and that is all that matters. How do I know? I have SEO'd my own cartoon site up to number 65,000 in Alexa. With 6-8 billion websites on the Internet, try getting in the Alexe Top 100,000. Congratulations if you can do it. If you did, please share how you did. It took me seven years but I kept studying and learning, and now know a few things. But I still research numerous times to make certain those things are correct. There is just too much bad information out there that even the author believes is good information.

Should I use PPC? Should I blog? Article marketing? Keywords? I get asked that daily, sometimes hourly.

What method(s) of SEO work the best? The question is not the same for everyone, though a few of the basics apply to all sites.

I like to think of a new website as the moon. It is a place people have been before but they don't go often. One has to give them reason to go. Motivate them. Make the moon a pleasant place. Give them an incentive. That is what SEO marketing is all about.

Can we expedite this process? Of course. That is, if you want to get kicked off most of the major web engines. You simply start spamming and spamming is a numbers game. The problem is spamming is bad net-etiquette and even illegal in some states. And you will be spinning your wheels. That is not just email spamming but blog spamming, article spamming and any other kind.

The first key is patience and to take things one thing at a time. Keywords are a basic. Overture and others offer keyword services. Find out what the most appropriate keywords are for your tags and metatag and use them. Don't overdo it. Simply use the most targeted ones.

Get a blog, preferably a blog within your own domain. Remember you are also branding your product or service and you want it to be your blog, not Facebook or some other big name. When you blog with them, which is okay for meeting people, socializing etc., you are helping brand them. If you feel so charitible then do so. I have blogs at many different sites, but I use my main blog with my company's name on it the most often. That is my "focus blog". I visit free pinging services and update my blogs.

I still believe article marketing is king, that is, if you are a good writer. If not, there are places to find them all over the web. It can be worth it to pay for a few good articles and let them submit them, but be sure to get it on Ezinearticles and maybe Isnare, as those are the most read.

Some SEOs use article submission software and online services that prevent spamming, and can write and rewrite your article and allow you to use targeted keywords that prevent it from pinging unwanted blogs.

Be aware of bad information and products though, when using these softwares and services and make certain they do what they say they do. A good place to start is Tucows or Download and read some of the reviews. Cnet gives reviews too. There are many good products and services out there for good SEO. You just have to find them.

Please, again, be patient. You may have a hundred articles under your belt before you notice a change ina rank change dramatic increase in visitors. Also, in article marketing, as in any other kind of SEO, "Its a jungle out there" or even a war, and everyone is vying for the top position. So for heaven's sake don't just write an article and put your link. Google is on to that and can see through it pretty fast. Write something of value and substance that people can and will use.

PPC Advertising often comes up in conversations. I use it, and so should you. But before using it, read the tutorial or knowledge page that the service offers. I have used most of them and find Google Adwords to be the easiest interface and most flexible. MSN Adsense, though not as big, offers some fun surprises too. Both offer quality hits.

A lot of people swear by the smaller pay per click companies, but I have never had much luck with them.

On that great big Internet there is so much to learn, and I am but a beginner. I will share hopefully good information, as I research and find it to be accurate. I know targeted keywords and article marketing works in my own Londons Times Cartoon stores, and I have seven of them. If I didn't use it, I would simply have seven desert islands with a lot of optioned undeveloped land.
About the Author
Cartoonist & Owner Of Cartoon Gift Stores Rick London Learned & Did SEO his own way. Research. See several of his Hilarious Gifts & Collectibles at Guru-Free SEO Cartoon Empire Builder Reveals All, and
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