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How Important Keywords Are

Jan 17, 2008
The placement and density of your keyword is something you should highly consider when optimizing your articles for the search engines. Search engines send out bots that scan your article in such a way that makes it crucial to position your keywords in spots where they will be noticed and acknowledged as a keyword, so that when a person searches for that keyword, your article will show up in the results.

So what is a keyword?

A keyword makes up a certain word that you place in your article several times. Once a search engine spider scans your article and finds that you have a word based in your article multiple times, it will determine that your article is helpful to search engine users that are searching that word.

Over optimizing your article

Keep in mind that there is a way to over optimize your article. It's called 'keyword stuffing'. If you stuff your keywords throughout the article, the spiders will recognize that you are trying to trick them into scanning all your keywords so that you can rank high in the search results for that search term. As a result of doing this, you won't be found high in the search engines and your article may get removed from the search engines and even banned. I suggest not practicing this method.

Keyword Density

Keyword density means the number of times that your keyword is placed within your article. The majority of people use a percentage to tell how many times they will insert their keyword in their article. For instance, if the article you wrote was 600 words and you wanted to achieve a 3% keyword density, then you'll need to put the keyword in your article 18 times. You'll find dozens of resources suggesting a percentage over another and the reasons behind the logic, but in the end you will have to decide which density works best for you.

The Right Amount of Density

No matter what density percentage you pick, remember that it's vital to place your keywords in the beginning as much as the end of your article so that you can create an hour glass effect. Just keep in mind that having the right keyword density in your article will most likely result in that article making you money because it will be placed high in the search engine results and attract more interested readers.

If you use the strategies that I've mentioned in this article, there is no reason why you shouldn't gain top search engine rankings. Be sure to submit your articles to multiple directories to gain maximum exposure and dominate the search engine display results.
About the Author
Jimmy Torres is the top earner of a red hot business named MyInternetBusiness . To discover how to master keyword research with article marketing, go to MyInternetBusiness.
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