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The History And Evolution Of Mouse Pads

Jan 17, 2008
One does not have to be a computer expert to know that one needs a mouse for the curser to work. And for the mouse to be more efficient, it does not hurt to have a mouse pad. But enough techno-geek speak. Many feel that a mouse pad is a mouse pad is a mouse pad. YMany users opt not to use one. They use books, pieces of shipping boxes and even paper plates (and wonder why the curser isn't moving very fast) I'm not making fibbing. I know some of them. Others without a computer are certain a mouse pad is a small rental unit for rodents. That part is a joke.

The mouse (which incidentally sits on top of the mousepad) was invented Stanford student Douglas Engelbart in the early '60's. . He named it "the bug" but it was later changed to "the mouse". He did not create it to be put on a mat or pad but held in one hand and the user would type on a five-key chord keyset with the other. This system was short-lived. The mouse pad was invented by Xerox employee Armando Fernandez. He first named the mouse pad with separate words, mouse pad, and later fused the two names into a single word "mousepad". Xerox published his invention in 1979. Advertisers caught on fast and began advertising and giving them as corporate gifts. This remains a tradition today. But it has changed in many ways.

A creatively-produced mouse pad is the ideal memorable corporate gift. The trick to giving the right mouse pad,to the right party, and is to think of the end user, rather than your company logo. The mouse pad user gets tired of looking at your company logo every day. I hate to bruise your ego but it is true. Rather than the age-old "my company logo on your mouse pad", smart corporate gift-givers are giving "theme-related" mouse pads as gifts, and often humor or cartooning is incorporated. For instance, giving a mouse pad to a doctor? Why not one featuring a medical-related cartoon? To a scientist? A science-theme cartoon makes perfect sense. See the difference? It is what you might call "non-invasive marketing". With all the products on the market today, many of them very outdated, used to promote corporate awareness, the personalized touch is standing out. So giving a simple high-quality humor or cartoon-theme mouse pad that matches the interest of the one you are giving it to, not only makes perfect sense, it works.

The person not only sees and uses the mouse pad every day, he/she remembers it came from you. It needn't even have your name and/or web address on it. The receiver will remember this gift. It will be very very different than other gifts received. If you've never tried it, simply try it. This is definitely an experiment in gift-giving worth a try. I didn't believe it at first and now I'm hooked. I have never gotten more business simply from sending out fifty or so cartoon mousepads from any other advertising medium. And I don't even put my logo, name, or URL on it, just attach my business card. Make it a true gift, not a promotional one. And they always thank me and I know they appreciate it.

Disney and Hanna Barbara, it is thought, put the first cartoon characters onto mouse pads, targeting the children's market. They continue to license the images with great sucess

Cartoonist, entrepreneur, Rick London, producer of Londons Times Cartoons, was the first to create professional-themed cartoons onto high quality mouse pads targeting the corporate business and adult gift-giving market. His themes include everything from dentistry to pro-sports to lawyers to veterinarians. He sells them at his his cartoon stores such as JustFunnyMousepads.Com. They have become very big sellers in both the corporate world and regular arena of unique gift items.

If you want someone to do business with you, they have to remember you in a positive light. That is why I incorporate humor by giving cartoon mousepads to my clients. It works not just some of the time but all of the time. I don't know why, but it just does.
About the Author
Alexa Ferotina is an entrepeneur that uses originality and humor in corporate and personal gift-giving that clients and friends remember. One of her favorites is giving cartoon mouse pads. Her favorite website to order is Cartoon Mousepads As Corporate Gifts
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