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How To Write A Jaw-Dropping Headline

Jan 18, 2008
It is simple if you have copy writing talent and know a few tricks. Talented copywriters have that certain instinct and can grasp of the psychology of the audience that most folks take for granted.

If you have never written an attention-getting headline or if you have tried and failed miserably then you are likely one of the masses who can fix this problem with just a little education and some luck.

If that doesn't work then you'll have to study and test a little more or hire a copywriter if you are in a hurry.

Let's proceed. Maybe you are planning to create a brochure, flyer, newspaper or yellow page ad. Seems like a good idea to do it yourself. How hard can it be? Put one together and save some bucks.

If you keep a couple of things in mind as you are planning your advertisement and if you do a little homework, you are on your way to success. You can do it.

First thing you have to know is that an effective advertisement must have a benefit-laden headline. You see, people buy with emotions. So, if you can cause an emotional response in your target audience by delivering some sort of benefit, the reader will want to know more. Your words must resonate with the audience in such a way that they can identify with what you are saying.

Have you ever read ad copy and thought to your self, "Yes, I understand. That'st me?"

Kind of like fishing. You bait the hook with something the fish finds enticing, then set the hook and try to reel 'em with a further description of features and benefits.

Next thing you do once you understand that a good headline must have a benefit involved is to go to the nearest magazine rack and peruse the tabloids. Those tabloids won't do anything for you except momentarily satisfy your curiosity. Chances are you still won't be satisfied because the tabloid stories are often misleading, but at least you parted with your money in search of some juicy insights.

Those writers get paid big bucks to generate enticing headlines. They are pure masters. So, there is a cost effective source to pattern your headline.

You can also download a pdf file, 100 Greatest headlines that may boost your creativity. The headlines are dated but were written by some of the best copy writers in the world. All you need to do is scan the list until you find something that may work and then plug in your own words. There is a link to the pdf in the author source block below. It is a direct link. You do not have to sign up or give up your email address to obtain it.

Last thing to know is that the headline is an advertisement for the content to follow. So, when putting together your ad copy, create several topical benefit headlines and then add your content below. By writing your headline first you can get your eye on the objective. You are now ready to practice.
About the Author
Martin Stephens is the Director of Marketing for West Printing Company Download the Headlines Report 100 Greatest Headlines No sign up, no email required. This is a direct link.
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