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Never Let Someone Else Host Your Blog

Jan 18, 2008
Curious as to whether you should host your own blog, or blog from a remote server? This is a question more and more people are asking themselves after witnessing just how far the blog has come. Note that there are just as many disadvantages as there are advantages to doing both. But being experienced in a little programming, we believe blogging on your own server is far more advantageous for a couple of key reasons.

Reason #1: Limited Blogging Resources and Tools

Posting content through a remotely hosted blog requires that you relinquish a tremendous amount of control over how messages look and work. This is mainly because a remotely hosted blog by design is built to accommodate hundreds of thousands of bloggers. For such a big volume of activity, it can only afford to offer the very least. A blog that offers an extensive amount of features to a large number of people consumes much more resources than what its own servers can provide -- ultimately running the risk of major crashes.

Even something as simple as a low-graphic poll can consume an insurmountable amount of bandwidth if over 100,000 bloggers decide to offer one to their visitors. Imagine for example how much bandwidth a popular blog already consumes. **Popular** blogs can consume anywhere from two to three times that a week. If a blog server hosts 500 popular blogs, its capabilities would reduce with each use of a simple poll!

Resources simply aren't an issue with a self-hosted blog these days. With your own server, you can deck out your blog with as many plugins and widgets as your heart desires without having to fear server crashes or time outs. In fact, you shouldn't consume any more bandwidth with your own hosted blog than you would consume with your own hosted website.

Reason #2: Limited Money Making Opportunities

We couldn't count the number of people who want to monetize their blogs if we wanted to. The simple fact is that everyone and his "mom" wants to monetize their blog but the ugly reality is that many (free) remotely hosted blogs don't allow it. Limited resources could play a factor in this restriction, however since most monetized campaigns call upon the resources of a 3rd party, this restraint is mostly censorship. Blogs that curb 3rd party ads generally want to limit advertisements to their own products and/or services.

With your own blog of course, you can advertise whatever, whenever, where ever. You're only restricted by your conscience (or by the data revealed from your visitor stats) and the only policies that you have to follow are the policies of your 3rd party ad providers. This accordingly opens doors for tremendous opportunities with Adsense, Amazon, and any number of the hundred other affiliate schemes we have available.

An example restriction that you'd still have to watch for -- even with your own blog -- is Adsense's restriction against multiple ads. Although your own blog gives you the freedom to advertise what you want, Adsense restricts you from advertising more than a specific number of Google ads at a time and advertising Google ads with other competitive schemes like Bidvertiser. We find that Google ads used in conjunction with Amazon books ads, Clickbank affiliate links, and AuctionAds eBay products create a nice restriction-free mix of quality wares.

You will of course want to experiment. Just remember that all the plugins that your own blog comes with helps create a unique visitor experience. Open opportunities often lead to abuse, so keep a watchful eye on how your audience reacts to the ways that you customize your blog. Don't overdo it with ads and don't overburden your visitor's Internet connection with unnecessary plugins.
About the Author
Gobala Krishnan is a blogging and WordPress niche marketing expert. Subscribe to his free Wordpress Blog Tips or register as a forum member at his Easy Wordpress Forum.
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