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How To Grow Your Bounce House Rental Business

Jan 19, 2008
When you think marketing...do you first think yellow pages? Sometimes it can be tough marketing your bounce house rental business. But we've found a great way to do it. Over 75% of my marketing is done with a newsletter.

Do you question if a newsletter will work for you? Why wouldn't it? You're an expert on entertainment. And you have a lot to offer your customers.

Setting up a newsletter is fairly easy. You'll need a newsletter service with an autoresponder. I use Intellicontact for mine. It's very easy to set up a form for sign ups on your website.. Sometimes it helps to offer an incentive. A free party drawing is a great way to get people to sign up for your newsletter. Just make sure that if you do this, follow through and actually give away a party. That's just one more story for your newsletter.

I usually do two sets of writings. When people sign up for my pricelist they get a series of preplanned emails that tell all about our business. I write these one time. You can write a year's worth of short letters if you want. They go out at a preplanned time to the customer. Then, you have your actual newsletter. I usually do my rental news about once a month although you might choose to do one more frequently. Decide what your goal is when a customer subscribes to your letter. Is it a quick sale? A possible customer who will tell others about you? A great rental? Probably your goal will be all of the above. You can usually achieve your goal if you write the right letter.

Keep your letter informative. Offer information beneficial to the customer. You might offer theme party ideas, decorating ideas or tips on specialized parties. BUT, in addition to tips, you want to drive the customer to your website or get them thinking about doing business with you. AND you want some quick sales from your newsletter.

This format might work for you: Write a generic letter listing some entertainment ideas for different types of events. Change events for each newsletter so there's always something to look forward to. Include games, recipes or anything else your readers might enjoy. Include some links to affiliate products you sell...books on planning parties, decorating websites, kids games. And finally, focus a couple of paragraphs on specific items that you offer that might be beneficial to your customers.

Every time you talk to a prospective client, make sure you ask permission to add their email to your newsletter list. I add about 20 a week to mine...and you'd better believe it's a great way to promote your business!
About the Author
PartyZone Entertainment.com is the place to visit to learn everything about the Party Rental Industry. Visit Grow Your Party Rental, Moonwalk & Bounce House Biz to learn everything about growing your business the easy way.
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