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Advertising & Marketing Fills Coach Diary

Jan 20, 2008
We have a massive problem in the Personal Development community. Literally thousands of people are being churned out of so called professional certification trainings every year and none of them have been taught how to market themselves in a way that is truly effective.

Some of these people have spent 5,000, 10,000, 15,000, 20,000 or more on numerous trainings believing that they were about to embark upon a lucrative new career only to leave each and every training with one unanswered question running around their minds, "Now how do I get clients?" If you are one of these people - you know exactly what I mean.

I have run my own therapy & consultancy practice for over a decade now which was started from scratch with no training, no coaching and no experience in marketing and promotion. When I quit my job and went self-employed, my first month's takings equalled my last pay check. In my second month it doubled. I now work one quarter of the hours I used to, and earn 10 times as much. Not bragging, just fact.

While I was writing this I was reminded of how fortunate I am to be able to do this for a living, and how great it feels being so closely involved with people's growth & changes. So thank you for coming to this page today & giving me the opportunity to share one of my passions with you.

You hear a lot about Small Business Coaching and probably wonder what all the buzz is about. Well I'm looking forward to seeing how you like this. Let's see what we've got in store for you in the next few paragraphs...

You must have some reasons for coming to this particular article. I have to presuppose you have reasons for being here: Maybe you are newly qualified Therapist, Coach or helping professional who knows how to practice, you just don't have any clients to practice on. Yet.

Maybe you already have a business and you'd like more clients. Perhaps you want to run your own business but don't yet, and would like to feel secure knowing how to get clients before you launch. Perhaps you have wasted 1,000's on trainings and are eager to start making that money back.

Perhaps you're already a therapist who has done several trainings, but just can't seem to make money doing what you love because you don't have the marketing skills.

8 most common problems I hear from my clients:

1. DON'T KNOW HOW TO MARKET OR PROMOTE THEMSELVES
2. DON'T KNOW HOW MUCH TO CHARGE
3. DON'T KNOW WHERE TO START
4. ADVERTISING NOT WORKING
5. DISILLUSIONED THAT IT'S NOT WORKING
6. YOU HAVE SKILLS BUT NO CLIENTS
7. COURSES DON'T INCLUDE MARKETING
8. EVERYONE NEEDS TO MAKE A DECENT INCOME

What trends/facts support my opinions/topic?

1. I SEE STRUGGLING THERAPISTS EVERYWHERE

2. AROMATHERAPY GUILD - RELEASED SOME FIGURES IN 2002 THAT SAID ONLY 25% OF THE CERTIFIED AROMATHERPISTS THAT QUALIFY ACTUALLY EARN A LIVING FROM THEIR PRACTICE

3. THERE'S BEEN A MASSIVE REAWAKENING, AN UPSURGE IN PERSONAL DEVELOPMENT/ALTERNATIVE/COMPLEMENTARY WORK IN RECENT YEARS.

4. COACH UNIVERSITY RECENTLY (2004) RELEASED FIGURES THAT STATED THAT "The most recent research shows what you and I have known for years - most coaches love to coach but for a variety of reasons most have a difficult time filling their practice. Some forty thousand people have expressed an interest in being professional coaches. By my guess, some twenty five thousand have gone through training, eleven thousand of them with CoachInc.com and perhaps two to three thousand have become certified. Unfortunately, only about 30% of those certified or trained are supporting themselves as a coach. Most of these coaches are earning less than $30K per year!"

Let me gift you a resource to help you do the same. Just go to http://TinyWebLink-001.com/?pid=2819509 for free advertising & marketing strategies for professionals & entrepreneurs who want to make money & sales.
About the Author
Jonathan Clark is a Business Coach who specialises in helping small businesses grow bigger quickly. For more information on his rapid growth programme, go to Fully Booked Bootcamp
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