Home » Business » Marketing and Advertising

Overview Of Internet Advertising

Jan 23, 2008
Advertising on the Internet or World Wide Web be come popular in the recent years. Many corporation, enterprises and personal has been taken the advantage on-line advertising and you can see ads on any web pages you browse. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Free give away, discount or special offers and put on the website to attract more visitors.

The misuse of Internet advertising is always happen since it is easy to reach any kind of audience regardless of the kind of business. On-line advertising is classified into two kind of advertisement, legal Internet advertising and illegal Internet advertising. Legal advertising known is based on permission regardless of directories, search engine advertising, email or desktop advertising. Illegal advertising is all of mentioned but does not based on permission basic, also known as spamming.

The spamming advertising usually done by altering system settings with the execution of some external programs after which pop-up are sent to the network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved.

Banner ads are animations displayed on the website usually created in HTML or Flash. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message. A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page. Wallpaper ads form the background of the web page.The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website. Expanding ads is the ad that extends and changes the contents of the page being displayed. Advertisements which are displayed in a video form on a website is known as a video ad. There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO.

CPM means Cost per Million of Impressions, the advertiser pay for impression exposed to visitor who see the ads.

CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered.

CPC means Cost Per Click, the advertiser pay for number of clicks made on the advertisement. The amount is only paid after visitor click on the URL of advertisement.

CPA or Cost Per Action, means that the advertiser only pay to the publisher when visitor click on the advertisement, then take into some further action like sign-up, purchase products or services.

CPL or cost per lead is similar to CPA, only that the visitor doesn't have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

The Internet advertisement is not only used to promote product or service, actually it can be used for many other purposes like promoting charity, education for group meeting.
About the Author
Internet advertisement has been very popular in the recent decade, to know a few basic types of on-line advertising is not only useful for you as an advertiser but can be useful for publisher who deliver the adv
Please Rate:
(Average: Not rated)
Views: 214
Print Email Share
Article Categories