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Strategies For Reaching The Number One Google Ranking

Jan 23, 2008
I was recently interviewed by the popular website, recognized expert on how to improve Google rankings, my favorite topic. Here are the main points to consider when shooting for the top spot on the world's largest search engine.

1. Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your web page and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.

2. Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular web page. Keyword density should range between 2 and 8 percent. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.

3. Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags and properly formatted text. Bold, italicize, and underline your keywords at least once on the page you are trying to optimize.

4. Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice resulting in an improvement in your overall search result placements. Build as many back links as you can.

5. Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you are not included in the directory, your website may never appear as a search result option.

6. Bookmark your website on popular social bookmarking sites. Websites like Digg, Delicious, and Reddit are common and will generate links back to your website. By listing your site on popular bookmarking websites, you signal the search engines as to the presence and popularity of your website.

7. Update your site with quality content. To makes sure that you remain in the good graces of popular search engines, you will need to keep the content of your website fresh and up to date. Always add new content when you can.

These strategies are important for anyone interested in improving search results for their website. Begin any search engine optimization effort with a thorough review of your websites strengths and weaknesses.

After you make changes to your website, create a site map and submit it to Google. Site maps are a great way to get your entire website spidered by leading search engines. They help the engine find all of your web pages quickly and easily.

Once you apply all of these techniques, you will quickly begin to see improvements in your search engine results.
About the Author
Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. Learn how to improve search engine rankings quickly with his latest book or marketing blog at http://goodmarketingtips.blogspot.com
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