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List Building Tips: The Often Overlooked Foundation of it All

Jan 30, 2008
If you are in the internet marketing business, then you probably already know that "the money is in the list"! However for beginners in this field of limitless opportunities, the right set of list building tips could provide a much needed prod in the right direction.

The reason why the aforementioned phrase, "the money is in the list" is true enough to be etched in stone is that when you are able to build a responsive list, you can choose your income by building strong business relationships and finally converting your subscribers into buying customers.

Once your customers buy a product from you, a relationship of trust will be formed between you and your customer. This in effect allows you to build a list of lifetime loyal customers. Having said this, unless you know what you are doing, list building is not exactly a walk in the park. So here are some powerful listing building tips to guide you in the right direction.

One of the most common mistakes that many people make with list building is that they try to put together massive lists and make use of their newsletters chiefly for third party advertising. The biggest problem with this approach is that it's very shortsighted because if your list isn't very responsive then you advertisers won't give you business a second time and you will be left to continuously searching for new ones.

Another downside to this school of thought is that if you incessantly hit your list with ads all the time, they may get fed up and unsubscribe and before you know it, your list will fall like a house of cards.

This is why, one of the better list building tips you will get to hear is to implement the niche list building technique. This is because, your marketing is mute unless you are targeting the people who want hear what you have to say. So, even if your attractive promotional material does attract people's consideration, it will be a futile exercise unless the people reading your stuff are actually interested in and more importantly are able to buy what you are selling!

Here's an example to put things into perspective:

List building tips scenario 1: The Wrong Way Round!

Let's suppose for the sake of the case in point that you are selling/ promoting golf accessories. So, in a bid to build a large list lightning fast, you commence a huge advertising campaign to a wide-ranging audience offering free information about the game of golf. Now, your well written free information will be readily read by a lot of your subscribers, who may even enjoy your content, but if they don't have the money or time to spend to actually go golfing, you will in all probability end up shooting blanks.

List building tips Scenario 2: Hitting the Nail on the Head!

The ideal approach to successfully build a responsive list is to decide on the product which you intend to sell/ promote and then market to that niche. So, if you were selling golf accessories, you can create an informational product on something like "how to improve your golf swing" etc. This way, you will be able to attract people who are already playing the game of golf on a regular basis and are actually using golfing equipment. See the difference?!

As is highlighted in the second scenario, you are able to cater to a limited list of people who are ready to spend on the product you are offering them.

In other words, you need to laser target your prospects and gather them into a tight niche list, so that you can be rest assured your marketing won't fall on deaf ears.

Thus to conclude, keep this article in mind when building a list because as far as list building tips go, this is one that will give you the power to create a very healthy and sustainable income!
About the Author
You can get more quality free information about finding your own niche in the e-course "List Building in a Niche Market". http://www.cyber-marketing411.com/niche11
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