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What Do Alexa Rankings Really Mean?

Jan 30, 2008
In order to understand Alexa rankings, we must first understand how the rankings of web sites really work. There are many large and popular web sites on the Internet that specifically rank web pages according to their reputation and how many visitors they have each day. The rankings are then setup and published for all web page owners to see so that they will be able to expand and improve their sites for online business.

Owners of web pages that have the hopes of being successful know that they have to be chosen by giant search engines in order to be successful and obtain many more customers. Most popular search engines, as well as private ranking services such as Alexa, use top secret algorithms to sort through the millions of web sites that have been published on the Internet and rank the ones that are most important. These top web sites often have the best quality and best service available to customers that use Alexa and search engines.

Entrepreneurs who own companies that have been installed on the Internet should first realize and learn how Alexa ranks all of the web pages that are on the Internet. It ranks them according to the keywords that are displayed on the web sites, as well as how visible they are to a visitor and how many times those keywords are displayed on the page. Web site designers should remember to keep the web pages very clear and easy to use and also well organized so that Alexa has a much easier time locating them.

In order for Alexa to rank your business web pages you have to provide high quality content. Keywords should be carefully implemented into the titles and subtitles of the web pages that are designed and published. If a web site is carefully organized and designed, then that online business will be successful.

Another important thing to remember when trying to increase your Alexa rank is the type of link text that you are using. Links are easily picked up by Alexas secret algorithm and they will determine if the site is exactly what Internet visitors are looking for. Make sure to use keywords in the content of a web page as well as the links that are displayed.
Although many new blog owners look to Alexas rankings as a source of information regarding the status of their web sites, many experienced bloggers find Alexa to be inaccurate and difficult to follow. Alexa, in reality, provides rankings only on the traffic flow that uses Alexas toolbars and other online software. It often neglects all of the other unique Internet visitors to your site that use other search engines and ways of finding your specific blog.

Alexas rankings are a great way for new bloggers to start a blog and get it going, but as you progress in the online world and become much larger and more popular, you should not completely rely on Alexas rankings for complete and accurate information with regards to the status of your blog.
About the Author
Court is an internet marketing consultant and helps people to learn about internet marketing.
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