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Top 10 Tips For Video Seo (vseo)

Jan 31, 2008
All have heard about the online video phenomenon that is hitting the internet. Viewers by the millions are going online to upload and watch online video content each day. Often, videos are a more effective way to convey an advertiser's message than typical offline advertising. And because video is becoming so mainstream, the cost to create online video content is extremely low and affordable for almost anyone. Online video has seen massive improvements in the past 2 years with regard to broadband connectivity, streaming, etc... Keeping in mind the vast popularity of online video as a method of internet marketing, it is important to learn the techniques most effective for optimizing your video for search engines.

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word "video" in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word "video in your title, description, meta tags, and any other on-page text that you include with your video.

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend's blogs.

4) It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly.

5) If you are hosting the video on your own site, it is advisable to do your best to utilize a player that is not flash as search engines have difficulty understanding flash content. That being said, it will be difficult to empower video on your site without a simiple flash player. If you can not get around it, do your best to take advantage of the other SEO techniques since search engines cant understand the flash technology.

6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.

7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.

8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

Beside the above mentioned points there are few more points relevant for the optimization:

9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

10) Viewers who offer feedback are most likely to take the desired action on your video. This could be a good opportunity for you to submit fresh content, if the most popular videos were included months ago, it really helps.
About the Author
This post was written by Mark Robertson, a known expert in online marketing and in Video SEO. For more guidlines and techniques on search optimization for online video content, please view our Video SEO Guide.
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