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Effective Real Estate Marketing Strategies

Aug 17, 2007
Congratulations! It's official. You're finally a licensed real estate agent. So, what do you do now?

Newly licensed real estate agents all over the country face the same dilemma; life after real estate agent licensing exams.

Truth is there are more real estate agents than you can shake a stick at, but only a few fully embrace the opportunity to distinguish themselves from the others.

Simply being licensed is no longer enough and there are no guaranteed shortcuts to success. Still, there are scores of companies guaranteeing success if you buy their products.

Well, save your money because there are no guarantees; only hard, focused work coupled with products that'll enhance your success, which begins and ends with 2 simple things;

1. getting prospects, and
2. converting them to paying customers

Getting Prospects
Getting prospects is easier said than done and only when you have some you will you have an opportunity to blend your knowledge, charm and personality to close them.

But the key remains getting them. How do you do that?

Having a real estate listing system is one good way and should be every newly licensed real estate agent's top priority; veteran agents, too if they never had one.

Although you can find real estate listing systems a dime a dozen there is nothing that helps you achieve the level of real estate marketing and sales "success" you want quite like a proven one, whether they're complicated ones at outrageous prices, or simple ones at reasonable cost.

Generally, the more complicated and cumbersome the systems are the more expensive they are. They aren't necessarily better because, just costlier.

The type of system you chose can be as simple as mailing pre- written real estate marketing letters to owners of expired listings, some of which are extremely effective.

Prices range from under $9 - 10 to over $4,000.00; several can be found for less than $50.00.

But as you grow in experience and ability incorporating call in 800 number lead generating systems and websites are almost a must if you want be competitive and ensure your success.

Let's face it - real estate agents need listings and the more they have the more money they're likely to make through their real estate marketing efforts. On the other hand agents who can't get listings don't last in the profession too long.

Real estate listing systems help agents get listings. They can help new agents get off to good starts and recharge the careers of veteran agents who have been around for awhile.

Also, with a good system, expired listings, fsbo's and whatever it might be, newly licensed real estate agents can gain significant marketing exposure in months, rather than years.

Signs with your name on them dotted throughout your community will give you instant credibility and generate more listings. Everybody likes doing business with successful real estate agents, which you'll be thought of as when you have lots of listings.

Another nice thing about farming expired listings is that the sellers are typically Realtor friendly, eager to sell their properties and willing do what it takes to get them sold.

So, if you don' have one, get one. And don't worry if you can't afford the most expensive one. Just get the one the seems best suited to you that you can afford now. You can always upgrade and add to it as time goes by.

Good luck and happy listings!
About the Author
Lanard Perry is the author of "Farming Expired Listings," a Real Estate Listing Guide that shows Realtors how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.
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