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Are You Looking For A Great Product To Market? Here's Where To Start!

Feb 3, 2008
Finding a product to market takes effort and several defined steps. You could go after the wrong product and end up with a failing business.

I'll discuss my view on this subject and if you take the advice, then you'll be headed in the right direction and find something fulfilling to put your time and effort into.

Doing what you love to do will dramatically increase your chances of success. Don't waste your time and effort on something that's not for you.

Alex loves computers; he can talk about them all-day. He keeps up with the latest trends and technologies. Computers are his passion. Alex has a successful career in selling computers. He's doing something he loves. He could market computers with little effort and he could go nonstop because of his passion for computers. Alex is blessed, because he's doing something he loves. Do you have a passion like Alex?

Many of us may be unaware that we can do much better by marketing something that we are passionate about. Don't look for the hottest products or latest trends to market just because of the money. If you want long lasting success you have to market something you enjoy, something that captures your interest.

Here are a few reasons you should market something you're passionate about rather than just doing it for the money.

When you're marketing something you're passionate about, then you'll find new ideas easily. If you face a setback, you'll always a find away around it. You'll be creative. You're focused and you won't jump at every unrelated opportunity that shows up. You'll be happy while you're working. You'll be working at your peak performance. You'll feel satisfaction when you're successful. You'll enjoy your work.

When you're marketing something you're NOT passionate about, then you'll think of giving up when faced with any glitch as opposed to looking for a solution. You'll be jumping from opportunity to opportunity, cutting your resources short. If you're successful you'll feel a void, because this is not your true purpose. If you work long hours, you'll ask yourself, "Is this worth it?" You'll feel overwhelmed when you need to give it all you've got. Your efforts and creativity are limited.

Here are some simple steps to help identify your true interests

Step 1: Consider the following questions:

What are you good at?

What are you interested in?

What are passionate about?

What do people ask you about a lot?

Step 2: Write down ONE answer for the above questions.

Step 3: Is there a product or service that you THINK the marketplace wants? Write down your answer on the next line.

Step 4: Go to Step 1: and repeat the steps until you have eliminated all other interests.

Step 5: Go over the list and do a little research on what's going on in the marketplace. You can do this by typing in a few keywords in your favorite search engine. For example: Your interest is art. You could type in any of the following: art business opportunity; affiliate program art; art; business art; starting your own art business

Step 6: With a little more knowledge of what's in the marketplace, you now have a better idea of what you want to aim for and what the marketplace wants. Follow your feelings and choose the area that interests you the most.

There is still work, but you are now on the right track. You can put your time and effort into something that you're interested in. Now you can develop or find the best product for the marketplace. You have just dramatically increased your chances of success, because you have a solid foundation and you're pointed in the right direction. Your passion will guide you and push you through any hard times you may face.

Action Steps When Looking for a Great Product to Market

1.Think about your passions, what brings you enjoyment, what you would do all-day without getting paid for.

2.Take some quiet time and do the exercise above.

3.After you have identified your passion and interest, then you must do research to find or develop a product or service for the marketplace.

Important Points to Keep in Mind When Looking for a Great Product to Market

* Doing what you love to do will dramatically increase your chances of success.

* Don't waste your time and effort on something that's not for you.

* Many of us may be unaware that we can do much better by marketing something that we are passionate about.

* Don't look for the hottest products or latest trends to market just because of the money.

* Follow your feelings and choose the area that interests you the most.

* Put your time and effort into something that you're interested in.
About the Author
Acey Gaspard brings his 20+ years of business experience to A Touch of Business. http://www.atouchofbusiness.com with well over 1,100 ORIGINAL pages of tips, reviews, and tools to help you market and run your small business. Get Tips you can use today! http://www.atouchofbusiness.com/tips.html
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