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4 Things To Look For In A Freelance Copywriter

Feb 3, 2008
Freelance copywriters are everywhere these days. If you are looking for a good one to help you create your next promotion or help grow your sales, then here are four things to consider. Four traits you want to look for in your next freelance copywriter.

Let's jump right in...

1. Communication - Successful freelance copywriters are able to take your ideas and communicate them clearly to the market you need to reach. And that means that they should be able to communicate with YOU as well. Without good communication, there's a good chance that your results will be smaller than they should be.

Can your copywriter communicate clearly with YOU? Can they understand what you want to accomplish? Can they communicate well with your employees and all of the other professionals involved in the project?

Of all of the problems I've had in my own freelance copywriting business, virtually every one was caused by a lack of good communication between me and my client.

2. Accountability - Who is ultimately responsible for the success of the promotion? If your promotion falls flat, will your copywriter accept his fair share of the responsibility or will he point the finger at you, your products or how you run your business?

When you are interviewing potential freelance copywriters, always make sure you ask them to tell you about previous successes as well as previous failures. How they talk about the failures will tell you a lot.

3. Marketing Mindset and the Ability to SELL - Can your copywriter sell your stuff? That's really the question you need to answer BEFORE you hire them.

One of the best ways to get an idea about how well your copywriter is able to sell is to pay close attention to how they sell YOU when they're trying to win your business.

4. Writing Skills - Of course your freelance copywriter needs to be able to write. But in the bigger scheme of things, it's probably one of the least important skills when compared to the ones earlier in this list.

After all, do you really want to work with a copywriter you can't stand, who blames you when things go wrong? That's not a recipe for a profitable long term relationship.

Hiring a freelance copywriter can create a huge boost for your business. Just get the information you need to make the right decision for you and your business.
About the Author
Jason Leister is a freelance copywriter and founder of Copywriter Catalog : THE source for helping business owners find the right freelance copywriter, with the right skills, at the right price.
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