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Why Blogs Are Good For Physical Therapy Marketing.

Feb 5, 2008
If your not familiar with what a blog is then read on. They are similar to online diaries. You can comment on any topic that is of interest to you. You can add things like text, images, video, audio, or combine them all. If you have an existing website you can add your links to your web pages and other pertinent information. What makes blogs so popular is the ability to interact with readers through the comment section of each blog post. This creates a community of readers that you consistently communicate with as you blog about your subject matter.

If you own a private practice, a physical therapy product, or give a CEU course, having a blog will help you communicate with your readers. Are you not sure what to blog about? Maybe you are experienced in myofacial release. You can talk about the types of symptom's your patients present with. You can blog about the table of contents of your CEU course. You can give updates to the daily operation of your practice or business. Offer insightful tips people can use in their daily lives. By offering top quality information, you become an expert in your field. You will gain trust among your readers and possibly gain a new patient or customer.

Blogs are affordable compared to the cost of building a website. Most blogs are free or have a low monthly fee to maintain. The most common blog programs available are wordpress blogs or blogger. Both are easy to use and update. Blogs are also very search engine friendly so it will also assist in getting you found easier online.

This is what you can do with a blog

Write blog posts to your readers daily on tips and other relevant information.

Share your knowledge and expertise when submitting your blog posts and become the talked about person that has great insight on a particular subject or topic.

Constantly updating your blog with fresh content will look attractive to hungry search engine spiders who will reward you with high search engine rankings.

Submit your site to the thousands of blog directories and get traffic coming into your blog.

Have your visitors subscribe to your blog by leaving a subscribe button on your blog so that interested visitors can get notified when you post.

If your getting a good amount of traffic to your blog you can monetize it with online banner ads or pay per click advertising.

Place RSS and Podcast feeds on your blog and give your readers a choice on how they want to stay updated with your blog.

If you have a website with links that you want your readers to know about, you can place those links onto your blog.

Blogs allows your reader to leave comments on your blog posts. They can express their views and opinions. You can respond to them and create a an interactive community of good exchange and dialogue.

You don't need to hire programmers to get a blog up and running. It is very easy to start one up.

You can easily change the look and feel of your blog to your liking. Customization is not a problem and it sets you apart from the others.

Physical therapists need to incorporate blogs into their marketing strategy to increase their revenue or to just build awareness of their business. Blogs are perfect for creating a presence on the web and communicating with your readers. It can be an alternative or a good addition to an existing company website. Just remember we are in a web 2.0 environment where instant communication and the need for fresh and updated content is vital.
About the Author
Samuel Awosolu is a freelance writer with Physical Therapy Marketing. If you are a physical therapist with your own business, you can subscribe to his free Physical Therapy Marketing newsletter.
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