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Persuading Through Personality Segmentation

Feb 5, 2008
'A part of me really wants to buy your product.' What does 'a part of me' mean? When someone says, 'well, part of me wants this, but another part wants that', what is that person talking about? Well, one thing is, this is a way for us to talk about our experiences.

What you need to consider, however, is that the words we speak are things, actual, tangible things, as real as the computer keyboard I'm typing on and the papers on my desk.

Words are things and when someone says, 'A part of me. . . ' this or that, they are fragmenting/segmenting themselves, making a part, in other words, a fractionalized subsection of themselves, that has responsibilities for and energy to accomplish certain things, not the least of which is to tell you no, or object to you and the products or services you are selling.

Whenever I hear a person saying they have a 'part', I pretty well darn near jump for joy because I know that they are fractionated inside and I can seize control of one or many of those parts and make it do whatever I want for the most part.

The minute I hear part, or any reference to another name, an alternate name, my unconscious, a deeper part of who I am, my psyche, my ego, id, any words that indicate a part, I'm thrilled because immediately in my mind, I'm thinking, that part and I are going to be really good friends.

One of the nice things about parts is, they are very outside of people's awareness. When they do surface, it's only a bit of a surface of that part you can extend it, elaborate upon it, and give it more power, power that the person never intended for it to have, and maneuver it to your advantage.

In the process of this, and in life in general, take care that you don't spllit yourself up into lots of parts.

A part is a frame, a frame that lives autonomously for the individual who calls it. You can create a part within someone else by naming it and identifying it. Naming and identifying is key here. If we name a part, we give that part power. And if we frame that part through the way in which we talk about it, we're in control of that part to a large extent.

Parts are leverage. For more leverage, we can assign an objection to a part and then create another part and assign that part to overcome the objection. This creates an internal conflict and lets us stand back and persuade.

We can pit parts against each other. We can have senior parts, we can have junior parts, we have an all knowing part, a part that connects directly to God, we can have parts that resolve things, we can have negotiator parts, we can have all kinds of parts, we can have persuader parts.

I have a part of me that really kicks butt in persuasion. I hope you will too soon if you don't already.
About the Author
Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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