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Why You Need Video For Your Online Physical Therapy Website

Feb 6, 2008
There is a huge growth of online video on the internet. You see videos just about everywhere like blogs, websites, video share sites like YouTube and Yahoo videos. If you are a physical therapist with a private practice, product, service or continuing education course, you need to take advantage of this growing trend. Especially if you are trying to establish a web presence.

Use Your Video To Get Your Message Viewed

Most people online are lazy and now it seems it takes a lot of effort for them to stay on your website. Creating video can be the difference maker. Video is easy to watch. It entertains your visitors and keeps on your website. Your videos need to be informative and entertaining to get the full attention of your visitors. If your videos are boring to your visitors you run the risk of them clicking out of your website early.

Be Viewed As A Knowledgeable Resource Through Your Videos

Provide quality content and your visitors will view you as the expert in your field. They will come back to your site looking for more information and crown you as the go to person for that specific topic or subject that you discussed in your video. DO NOT pitch your services or products to early or your site visitors will be clicking their way out of your website.

Educate Your Website Visitors

Online video is a visual medium that is much easier for your site visitors to absorb. You can get your message across in so many ways. Examples are having them watch short demonstrations, tutorial videos, facility tours, or presentations. Video allows you to convey your message just as you would with text.

Have Your Audience Trust You

Online users don't trust anything with all the internet fraud going on. If they sense you are pitching them, they will immediately distance themselves away from you. They can smell a sales pitch or sales hype 400 miles away! Put yourself in front of the camera and have your site visitors see a face. It lets them know you are real and your not hiding behind a company name. People only buy from people they trust. Be honest and answer questions honestly with no hype or sale-zy pitch and it will be easy for to make good decisions about you.

Get Quick And Immediate Access To Your Audience

Using sites like Youtube, Google or Yahoo video make it easy to reach your audience because of the amount of traffic they bring to their sites. Using relevant keyword tags in your titles and description can help you target your audience and bring users who are interested in your physical therapy business.


The potential to benefit from online video is huge especially if your are trying to establish a web presence. It is relatively cheap and inexpensive to create. Physical therapist who have private practices, CEU courses, products, or services should not overlook this medium. Ignoring it can be detrimental to your business.
About the Author
Samuel Awosolu is a freelance writer with the Physical Therapy Channel You can also watch Physical Therapy Videos for all things related to physical therapy.
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