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7 Ways To Write Your Book To Outsell Its Competition

Feb 7, 2008
Did you define an intense problem and solve it within your book? Congratulations! You now have the ingredients to make your book a top seller in your field or expertise. With the right mix, your book is destined to sell way more than its competition. But, wait; don't rest in your success just yet. You still have work to do to become a successful author with a book selling way more than its competition.

After you have defined a problem and solution, researched your competition, you now have to develop a different approach. With all the books in the world on your topic, it's not enough to know the solution; you have to present the solution in a different way than existing books do.

You need to develop a way of making your book special. You need a different viewpoint, a niche, and a unique spin on sometimes the same information. Look at the problem again and the solution your book solves with the goal of developing a way to describe and present your knowledge in a different manner than existing books.

Here are seven ways you can do this:

1. Affinity. Perhaps you have a relationship with a well known organization that has benefited from your ideas. You can repurpose your expertise by leveraging off your association: The United Teachers Financial Program or the Stanford University Weight Loss Program.

2. Benefits. Organize your existing information around benefits of achieving the goal: Free Again, Healthy Again!

3. Broad market. Consider appealing to a broad market: Lose 14 Pounds in 14 Days: A Guide for Baby Boomer Men & Women.

4. Experience. Target your niche market with their previous experience with a topic, i.e. The Last Diet Book You'll Ever Need!

5. Focal point. Attack a huge problem by emphasizing a particular tool or technique that you have experience with. For example, show how cancer survivors can regain their health and vitality faster through herbs, minerals and raw plant foods.

6. Market section. You can develop a niche by focusing on an age group, profession, or sex, i.e. Lose 14 Pounds in 2 Weeks: A Guide for the new 40, Lose Weight Safely Before, During and After Multiple Birth Pregnancy.

7. Program. I love easy steps; don't you find yourself looking for the easy way out? Support your solution on the way you solve a large problem by breaking it into steps or ways, i.e. eBook It: 10 Ways to Profit from Your Passion Program for ebook writing.

You might notice in each one of the above examples of the same market, the contents of the book would most likely be the same! The books would contain the same basic thoughts, suggestions, guidelines, etc. For example, all the books about diets would probably stress the significance of eating right, choosing the right foods in right portions and daily exercise. Yet, each book presents a different viewpoint targeting a different market.

So, don't be afraid to approach the same subject as existing books. Focus in on your unique ideas and viewpoint. Remember, according to the writer of Ecclesiastes, "There's nothing new under the sun." Bernice Fitz-Gibbon said, "Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were only thought up only little more than a century ago."

Are you ready to write a book to sell way more than its competition? Did you find a way to present your book of solutions in a different way? Great! Now that you know how to make your book unique, go ahead take the plunge. Don't hesitate any longer. Start today. Your audience is waiting for YOUR solution-oriented ideas and viewpoint. Make it different. Make it count. Make it yours.
About the Author
Earma Brown, 13 year author mentors other writers and business professionals through her bi-monthly ezine "iScribe." Send any email to iscribe@writetowin.org for free mini-course or visit Book Writing Coach for other writing resources.
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