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Ways We Learn: Small Pieces Of Persuasion

Feb 7, 2008
A student recently asked me, "Kenrick, how the heck do you keep track of all of the persuasion strategies you know? Each time we have a coaching call, it seems like you pull out some new strategy. I can't even remember the basics like using the unconscious hello. How can I remember to remember?'

When you learn a new language, are you fluent in a week?

And I asked him, "When you learn a new instrument, are you able to play with a symphony orchestra after just a few lessons?"

My feeling is that persuasion is equally as rich and intricate as learning a new language and playing a musical instrument, and maybe even more so, because once you know a language, aside from learning more difficult words, and once you play an instrument, aside from learning more challenging compositions, there is a finite amount of information you can learn. With persuasion, we are dealing with an ever expanding field with breakthroughs happening one after the other.

The absolute best way I know to become proficient and masterful in persuasion is to drill on the basics. In order to master the basics, you have to practice. Practice. Practice. Practice. There's no trick to it.

'Learning' has been traditionally broken down into five different categories: imprinting, habituation, associative learning, observational learning and play.

Imprinting happens as a phase--usually we see this with young babies and animals learning from their parents. For our purposes in learning persuasion, we have no use for this method. . .we're way past imprinting. However, the brain state that we achieve with the use of the light and sound machines closely resembles the brain state babies are in.

Habitual learning is when an animal responds to a stimulus. If the stimulus is not rewarding or harmful then their response to the stimulus diminishes over time. This is mainly an other than conscious/sub conscious learning.

The two types of learning that we most utilize in our quest for persuasion mastery are observational learning and play. The first, we're all quite familiar with: observing and repeating. 'Unconscious hello'? Observe. Repeat. We need to pay attention and then emulate.

And lastly, we have play. Whenever I give out homework for one of my coaching calls, I call it 'home play'. I love the idea that what we are doing is creative and playful. The concept of playfulness is a way to enhance learning and our experience of life in general.

To my frustrated student, I responded, "Persuasion is playful, persuasion is observation, persuasion is habitual, persuasion is repetition, persuasion is emulating, it's commitment, it's intention, and it comes in time with persistence and practice."
About the Author
Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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