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How To Find The Right Keywords For Your Adwords Campaigns

Feb 9, 2008
The Google AdWords system revolves around keywords.

You need to find keywords that best represent your business and rather than guess which keywords your potential customers are searching on it's best to use Keyword research tools.

The top 3 keyword research tools:

Yahoo's Keyword Tool - http://inventory.overture.com WordTracker - http://freekeywords.wordtracker.com/ Google's Keyword Tool - https://adwords.google.com/select/KeywordToolExternal

Here's how to use these tools. Type a word or phrase into the search box of these pages and hit the submit button. Each tool will present you with a page containing keywords related to the word or phrase that you typed in.

These words or keywords are the "actual" words that real people typed into the major search engines. Copy the words that make sense to your business into notepad or excel so that you can make a master list of keywords for your AdWords campaigns.

These tools are a great way to gain insight into how your customers are searching online. You'll surely find words that you didn't think people were searching on.

You should make it a point to constantly search for new keywords. Keep adding keywords to your master keyword list. The more keywords you use the more people you'll reach.
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