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Overview of Basic SEO Strategy and Website Optimization

Feb 9, 2008
For the sake of elaboration we will briefly discuss some of the more obvious factors that affect search engine positioning.

If you are operating within the guidelines of search engines, then healthy promotion is one thing but abuse of any or all of the criteria are are on way ticket to getting your site removed from their index.

Having said that, lets discuss some of the more heuristic aspects to SEO that create a high ranking search position.

Rankings are determined by various factors such as:

1) On page SEO factors - such as composition, keyword density (the number of times a keyword is used divided by the total number of words). Succinct titles (65 characters) description tags with no more than 185 characters. The use of h1 tags, bold and italics sparingly to emphasize keywords and the links and the text in the link (anchor text) is a summation of the most common on page SEO factors.

2) Link Popularity - Who links to you, what is in the text in the link (anchor text), the age of the link and if it has link juice (meaning a do-follow link vs. a no-follow link).

3) Age of the domain - Despite speculation of a sandbox that quarantines your site, until it reaches a specific age, the fact remains that as your site ages, it gains more trust. Trust is a ranking factor that can trump page rank or links, as a trusted domain can get spidered and indexed (scanned and added to the search engine) in minutes after a page is introduced and literally hit the top 10 in an hour, vs weeks or months for less trusted sites.

4) The domain name and what keywords are in it - Domain names that have your main keywords in the name can save you thousands of dollars in advertising and SEO. The reason is, anytime you use absolute links (the entire domain name) you are essentially building a link for those terms in search engines. So just through natural promotion or hardly any SEO at all, you can rank for variations of the domain name for this reason.

5) Authority links - Authority links are typically a result of writing great content or having something that is editorially link worthy. As a result an industry authority such as a trade publication a national magazine or syndicated news source may link to you as a result. In this case, your entire gets a pat on the back from search engines as a result of elevated trust.

Combining these factors strategically can bring about instant recognition in search engines.

Links in conjunction with traffic for example create the necessary signals for popularity which can toggle high rankings.

An authority link in conjunction with a domain aging 1 year can signal to search engines that your domain name is bona fide and as a result all ranking improve.

You could build links from on topic sites using the range of keywords you wished to elevate your site for (this is very common). But link building alone is not always enough to garner a higher position, your site must have quality, unique content and have visibility from piers in order to reach a stable source for rankings.

Internal links also play a major role which falls back on the site architecture, your navigation, the programming platform and how you tag and title your pages.

SEO is not a systematic deconstruction, it is rather an optimized form of enhancement whereby one removes known obstructions and aligns the site in question to the most favorable conditions known to produce results.
About the Author
Jeffrey L. Smith is an seasoned search engine optimization expert and founder of SEO Design Solutions Website Design Company . Jeffrey has been involved in internet marketing since 1995 and brings fresh Website Optimization Services to businesses seeking organic search engine placement.
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