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Social Networking Sites And Why They Are The Best Source For Generating Web 2.0 Traffic

Feb 10, 2008
According to news by BBC, Business 2.0 magazine has named StumbleUpon the number one social media company. It is a net discovery site founded in the year 2001, has member strength of more than 2 million registered users. The Web 2.0 traffic concept has been growing in strength after this evidence of traffic generation and more business companies are trying to shift business from the earlier model of Web 1.0 concept.

Tim O' Reilly was one of the first to use the term Web 2.0. According to him, it is a web-based software that is updated constantly and mutually. One of the primary concepts of Web 2.0 traffic is remixing; and the more number of people consume it the better it functions.

A group of people has to build up social networks to properly use the service. Web 2.0 is the new trend in web designing and development, and mainly refers to supposedly second generation of online population, that is to say, communities and hosted services, such as social networking sites, folksonomies and wikies. Folksonomies aim at creating collaborative environment, creativity and sharing between groups.

Talking of social networks Digg, Stumble Upon and Propeller are the best places to get started with Web 2.0 traffic. Anything to share you can post it on Digg. Digg's Alexa traffic ranking is below 200. StumbleUpon has its traffic ranking under 300 and Propeller has its ranking under 2000. The entire ranking is among 2 million plus websites that comes under the shroud of major search engines.

Therefore, when a 'would be blogger' is trying to get noticed then it is always advisable to come under the shadow of something big to start with. Build something, put it in the shadow of something already established and let it move on when it grows up.

Web 2.0 traffic needs promotion like every other business ventures. News and blogs are the most important of the elements to attract visitors, and traffic with them. News, videos, podcasts, images all is part of the community build-up process in Digg.

Blogs get comments and through this link baits can be made. Link baits are useful links redirected to the target website through an informative article. Information is shared through communities like Propeller, StumbleUpon and Facebook. No matter what the type of information is, personal or commercial, it can be passed on through social networking sites.

Web 2.0 traffic perception has created hype in the mind of the consumers as well as the executives. It is easy to know the concept, but to implement it is a lot harder. The new web concept can create a new enterprise solution, but - "do you need it?" and if yes then "by how?" are the two foremost things that are creating the confusion. Realistic use within an organization can transform Web 2.0 to Enterprise 2.0.

When Google started its online community Orkut, it was an instant hit. It zoomed in on millions of netizens all over the world. Facebook, another community, was started in the Google path. It became another craze and in September 2007 it topped the chart in terms of network traffic.

Online communities are nothing but social networks. They follow the new web concept of build a house and let it serve itself. The Bit torrent community also follows the same concept to create its own Web 2.0 traffic. One system acts as a server or seeder and other leech files from it. They are called leechers. When the sharing is 100% complete the leechers become the seeders; the process continues, building collaborative intelligence, the final end point for total development.
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