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The Ultimate 30 Web Strategies To Online Success

Feb 11, 2008
There is no single strategy that will make wonders in your website. If you want to maximise your website's online presence and success, you have to use a combination of different web strategies. Here are 30 web strategies that you can start combining:

1. Article marketing. With this web strategy, you need to write optimised articles and submit them to high ranking article directories.

2. Email marketing. Send useful information and newsletter to your potential customers.

3. Optimise your sales pages. Don't make it appear like mere sales page. Make it attractive and informative.

4. Optimise the website. The website pages must contain keywords that you want to target.

5. Build quality incoming links. Links are considered as votes of a website's importance in the eyes of the search engines and online users.

6. Promote your website in every way possible. Your emails should have signature that includes your website.

7. Consider the use of podcast to attract site visitors.

8. Build your own blog or participate in blogs that talks about your niche market.

9. Promote the website offline.

10. Conduct market research once in a while. This is to ensure you know the changes in the demands of your target market.

11. Involve your site visitors. Allow them to interact with you and the other site visitors.

12. Let yourself be known. Create an "About Us" page.

13. Use creative marketing strategies to get your target market's attention. You can offer discounts and free membership.

14. Provide freebies to your site visitors and customers. You don't have to spend something. You can just create an informative ebook to distribute to your customers.

15. Make follow ups through email.

16. Offer loyalty benefits for returning customers.

17. Make the website navigable.

18. Include a sitemap in the website. This will facilitate easy browsing of your website.

19. Advertise your website through Google AdWords and Yahoo Search Marketing.

20. Write a press release about your latest products and services or about latest issues that pertain to your line of industry.

21. Make your website informative. Write useful and optimised content.

22. When building links, use optimised anchor texts.

23. Always test your website's performance.

24. Perform traffic tracking and analysis.

25. Evaluate your website's return on investment (ROI) and devise strategies to improve your ROI.

26. Submit your website in online directories.

27. Optimise Meta tags and title tags.

28. Set up an affiliate program.

29. Renovate the website's homepage.

30. Use an "add this page" button for easy bookmarking.

These are just 30 web strategies that you can use in marketing your website online. The list can be endless. As a web marketer, you must be creative and resourceful. There are just so many web strategies that you can think of to start making your website successful.
About the Author
RingJohn is a web marketing and online advertising company in Ireland. It offers services that will help all types of websites achieve online success. For RingJohn's services on Search Engine Marketing, Search Engine Optimisation (SEO), Pay Per Click Advertising and more, see Search Engine Optimisation Ireland. RingJohn also offers Web Marketing Training.
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