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Use Ebooks To Market Your Website

Feb 12, 2008
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

You don't need picky publishers to get your ebook out there. No expensive agents or submitting manuscripts over and over again. Forget about printing costs and distribution methods that can take months or even years to get your book out there. All you need to get your ebook out to the world is good software to write it and an understanding of your target audience. Once you have this writing it and distributing it is the easy part. If you have the right business know how, you audience will find you.

When you write your own ebooks you have full creative control. You can design the layout and flow of text in your book without worrying about copy editors chewing it apart. The internet has made it easy for you to find tools to create and publish your ebook without going through the traditional hassle we are use to going through.

Marketing And Promoting Your Ebook

You can drive tons of traffic when you use ebooks to market and promote your business. You can break your ebook down into chapters and create a mini-course. Send the mini-course via email and when they complete the course, you can have them download the whole book. Use your ebook as a gift for users who tell their friends or after filling out a survey. There are so many promotional ideas you can use to distribute your ebook. The possibilities are endless.

Effective marketing products are those that are creatively unique. When you copyright your ebook, you now have a powerful tool that you alone can offer. People will have to visit your site to get your ebook and this will help drive quality traffic to your website.

Stay up to date on the latest trends and techniques. Then update your ebook and offer it to your readers for free. Show them the new trends and changes. Offer them new techniques and advice. By doing this you stay ahead of the times and you keep your readers plugged into you. You will guarantee your income long after the original creation of your ebook.

Another advantage of ebooks is that they provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. You can learn about your target markets habits and needs over time, without risking all of your time and financial resources. This is by far the most cost effective way to test the marketing potential of your ebook without using all or none of your cash at all.

Find out the challenges and problems of a specific niche. Then try to provide answers to these problems and publish it all in your ebook. This will establish you as an expert, increase the perception of your business and help your reputation.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Ebooks help you reduce the costs of spending money on other forms of marketing. By including your other products and services in your ebook, you won't have to spend insane amounts of money on separate promotional items. Your ebook allows you to acquire new customers and to sell new products to your current customer base.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
About the Author
Yomi A. is a freelance writer for Fire Your Boss Network. He writes about traffic generation , social marketing marketing, lead generation and lead building.
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