Home » Business » Marketing and Advertising

Pay Per Click Management Services, The Good, The Bad, The Ugly...

Feb 15, 2008
Pay Per Click Management Services, how can you be certain that the firm you hire is going to help you grow your profits and not drain your bank account?

This rest of this article will provide you with the right questions to ask every pay per click firm that you're considering.

=================================================================== Here's what you want from a pay per click firm, right...? ===================================================================

1.) A Pay Per Click Management firm that will help you generate more leads and sales 2.) You want to get the most leads or sales while spending the least amount of money with Pay Per Click 3.) You want an easy payment plan that limits your risk with your pay per click firm 4.) If pay per click is not working for your business you want a way to get out of your relationship with your pay per click firm 5.) You want your business to grow!

=================================================================== What you DON'T want from a pay per click management firm! ===================================================================

1.) A firm that locks you into long term contracts (6-12 months up front) and won't let you out if pay per click is not working for your business 2.) You don't want your pay per click campaigns to be managed by an inexperienced account manager (you want the best person managing your account) 3.) You don't want a firm that does not answer the phone when you call and have questions 4.) You don't want a firm that can't prove their claims

=================================================================== Here's how to choose the right pay per click management services company ===================================================================

You need to be prepared to ask the tough questions (it's in your best interest to do so)! ========================================================== 3 questions to ask to every pay per click management firm! ========================================================== 1.) Do you have 2-3 clients that I can call? 2.) Do you charge month-to-month for your services? (this is necessary, don't get locked into long term contracts) 3.) How are you going to prove to me that you are making improvements to my campaigns? Will you provide me with reporting to show me how you improved my ads, keywords, and landing pages (conversion rates?) on a weekly or monthly basis?

Ask these 3 questions to each and every firm that you speak with. The answers to these 3 questions should help you get a good feel for how "good" the firm is. If you're not feeling good about the answers then it's time to move on to the next firm. Remember, it's your hard earned money. Ask the tough questions and you'll be happier with your decision!
About the Author
Jeremiah Baker has worked with over 60 of the Nation's top companies to help them generate more sales leads and sales using pay per click advertising. Take him up on his 30 minute free PPC consultation at pay per click management services - Free consultation.
Rating:
Please Rate:
(Average: Not rated)
Views: 151
Print Email Report Share
Article Categories