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Determining The Nature Of Demand

Feb 15, 2008
Determining the nature of demand by surveying your list can make the difference between a little return on your time investment or a lot. I find that a lot return is much more fun. I am sure you will agree. Pay close attention, these tips will help. Sorry, you will still probably have to experience a few episodes with a little return, but this should reduce the numbers of those.

The supply and demand of the marketplace always affects the business environment, as it is always changeable. There are many contributing factors of the demand in the market and in kind, this demand will affect the supply. To be able to come up with changes it is vital to understand these contributing factors to move with the flow of changes in the marketplace.

- Customer income

The personal income of a customer affects their ability to purchase goods and services. The income of a customer determines if they can afford your product or service.

- Prices of related goods

The demand for a product influences the price of products, for instance when the price of apples declines in any particular season, customers will buy more apples, even though they may be used to buying oranges. This will cause the orange industry to suffer because apples are available at a lower price.

- Shifting tastes

The shifting taste of the market influences a markets demand when trends drive the demand of any particular product up, while adversely affecting the demand in the market.

-Individual tastes

Individual tastes will reflect on the markets overall demand, since at times some customers will prefer coffee over chocolate and this will significantly influence the comparison demand of coffee and chocolate.

- Future expectations

Future expectations also influence the demand of any particular service or product. For instance, when you expect to earn more money in the near future you are more likely to spend more money today. Whereas, if you expect to soon encounter financial difficulties then you are more likely to cut back on your demand for services and products as you will begin to save your money.

- Number of market buyers

The number of buyers on the market influences the overall effect of demand, as they will drive up the need for production of goods. The prices of such goods will then be dependant on the demand that is determined by the number of buyers.

As an entrepreneur you must understand each of these contributing factors individually and thoroughly when considering the nature of demand in the marketplace, since you are in a highly dependant industry. In order to survive every business worldwide must follow the trends in demand of the marketplace. The number of contributing factors will always influence the demand of any product and there are generally more factors than you might ever consider.
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