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Marketing Your Property For Sale

Feb 18, 2008
One of the most time consuming activities you will be faced with if you are trying to sell your house privately is marketing it. If you choose to sell your house through an estate agent they will do all of the marketing for you. However, if you sell your house privately, you will be solely responsible for making the public aware that your property is for sale.

The "for sale by owner" market has grown considerably in recent years and as a result there are several techniques available for advertising your property to the open market.

The property section of your local newspaper should already contain a section dedicated to people who are selling their properties privately. Simply pick up a copy and check for yourself.

If there is no "for sale by owner" section in the local newspaper it may be because nobody is selling their house privately in that particular issue of the paper. In that case, call the newspaper to find out if they do have a section for private property for sale and find out what the advertising costs are.

The internet has recently become a haven for private house sales. There are various websites available that will allow you to sell your house privately for a reasonable fee. Do some research and you will discover which sites are best for your needs and which ones are competitively priced.

It is estimated that over two-thirds of buyers research properties for sale on the internet, so it is a valuable resource for advertising you house. It is no wonder then that dozens of for sale by owner websites have cropped up in recent years providing both buyers and sellers ample opportunity to buy or sell a property online.

There are also a number of companies that buy houses privately from vendors. There are a growing number of companies targeting those who want to sell their house privately and many of them will pay cash for your home and therefore ensure a quick sale.

It should be noted, however, that a fast sale can sometimes mean that a low offer will be made on your property. If you are willing to take a low offer to sell your house quickly, use the internet to search for a company that specialises in quick property purchases.

These companies specialize in buying properties from distressed owners such as those facing repossession. If you are not in financial distress or do not wish to provide a large discount off the market value of your property this option may not be right for you.

Finally, there is the traditional "For Sale" board. By placing a sign outside the front of your house you can alert passers by that you are looking to sell your house and that you are conducting a private sale.

Whatever you choose you will need to keep in mind that without the services of an estate agent you will be required to do all of the work when selling your home privately.
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