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No Matter What You Say,content Is Still King

Feb 20, 2008
Believe it or not a youtube vidoe entitled "Charlie bit me" got more than 6 million views worldwide. It has inspired several spoofs featuring not so cute adults mimicking the innocent, unrehearsed acts of two children.

The video has been added about 9 months ago, the exact date is May 22, 2007. To date, it has received a total of 7,764 comments and has been "favorited "43,030 times.

Around 106,000 website has wrote about or featured the video. So popular is the video that in fact, search for it has reached a high amount of volume. As a result, statistics for it is made available at google trends. (Note that Google trends shows searches only when it has become so popular)

So popular is the video that the phrase "Charlie bit me" itself has been used by several webmasters and several venture capitalist to make money out of. In fact the mother of the boys commented, "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . ."

Not to be left behind by bloggers and other business minded person, the parents has started to do something about the income opportunity that can be derived from the popular phrase and the considerable amount of traffic brought about by the popular youtube video. "Charlie bit me" t-shirts are now made available by the parents in an online store.

The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.

The video is certainly cute and the British accent adds to its appeal. (Most spoof videos of "Charlie bit me" are not cute at all; in fact I would go to the extent of calling some of them dumb)

If we were to learn something from this "Charlie bit me phenomenon" or "Charlie bit me craze" only one lesson comes into mind and that is CONTENT IS STILL KING. It's still "The content stupid" no matter what other Search Engine Optimization (SEO) gurus say. Majority of "Charlie bit me" fans know about the video through verbal recommendations. Undoubtedly, "Charlie bit me" fans did not know about the video by searching for "funny videos" in the search engines. It is also quite obvious that the parents of these kid did not do some advertisement, or tried to increase their back links, released several press releases, bought some articles or bought text link or google ads to increase their traffic. The reason why the "Charlie bit me" video has become so popular is because people go crazy over the content. They love it so much. It's funny and its so cute. I am not saying that we should not give importance to SEO strategies and techniques. What I am saying is that we must realize that in the end, high volume sustainable traffic to your site is mainly due to rich content.

Oh before I end this article, if you really like the video why don't you get a life and buy a "Charlie bit me" shirt.
About the Author
Zigfred Diaz is a big fan of the charlie bit me craze but this is not what his blog is all about. He writes about several helpful topics including How to invest in the Philippine stock market, money management, investments, law and business. Go visit his blog today!
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