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All You Need To Know About Pay Per Click Advertising

Feb 20, 2008
What is Pay Per Click Advertising?

It is just as it sounds. You place an advertisement, usually text or graphic, and you pay each time someone clicks that advertisement. Sounds simple enough right? Though simple, it is a very powerful form of advertising that in many cases makes more sense than other methods of advertisement. How does Pay Per Click Advertising work and why is it the best choice for your business? That is a good question, let's have a look.

Targeted Audience

With Pay Per Click advertising, also known as PPC, you have the ability to target your unique audience. Sure, you have other methods of advertisement that may target a portion of your customer base, but with PPC, you have a more defined method of targeting. You target your specific customer base with solid keywords. These keywords are crucial to your advertisement. If you operate a chocolate business, you might use keywords such as chocolate, chocolate candy, candy, gourmet chocolate, and the list could actually continue to grow.

However, what makes PPC so useful is that it incorporates these keywords to make it work for you. Your pay per click advertising will not show up until a user searches for your keyword terms. The next way that PPC works best for businesses is that it works well within your budget.

Costs and Budgets

The great thing about pay per click advertising is that it is designed to work within any budget. With many sites that promote PPC advertising, you have the ability to define just how much you are willing to pay. However, it is important to note that you will likely be in competition with other businesses, depending on your keyword. The more you pay per click the higher you will be on the search engine results; this is of course dependent upon your competitors and what they bid to pay as well.

As your pay per click campaign goes along, you will have the ability to monitor your campaign. If at any time you feel that your specific campaign is not working as well for your business as you had hoped, you can change it, add another, or delete the campaign as you see fit.

What makes pay per click advertising so appealing is that you are only charged when someone clicks on your advertisement, hence the name pay per click. With other advertising methods, you are charged when your advertisement is displayed or rotated. With PPC, you pay only when a potential customer clicks on the advertisement to visit your website. This is a great cost efficient method of advertisement.

Just Works Better

Pay per click advertising just works better because you know, if you have chosen the right keywords, that when someone clicks on your ad to visit your site, that they are doing so because they are truly interested in what you have to offer via their search terms. This means that each and every person that clicks on your advertisement is a targeted potential customer, which means more likelihood for a sale or membership.
About the Author
Derek Rogers is a freelance writer who represents many UK businesses. For pay per click advertising, he recommends Impact Media Ltd, one of the UK's leading specialists of search engine optimisation .
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