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Looking For The Good SEO Approach

Feb 20, 2008
Amazing stories have often been told about how a small change in one headline on a supermarket tabloid has made the difference between selling a few hundred copies and a few million copies of a magazine. Everybody knows that headlines make a huge difference. However, very few appreciate just how critical a headline is online. In fact the title of an article is much more important on the web than it ever was in print publications.

This is because in print, one has the luxury of scanning the first couple of sentences or the first paragraph at the very least. More often than not the decision on whether or not to read an article has to be made from glancing at some tiny headline link at the bottom of some page. The luxury of space and a huge screaming headline that gives the topic a sense of importance before anybody has read a single word, are just not there.

So if you want your article to have a higher chance of going viral, it has to start with the headline that you select. There are certain types of headlines that work. Like benefit-laden headlines or headlines that promise solutions to nagging problems. Studying successful online articles and the titles that were used is an excellent idea and the perfect place to start if you want to be an expert of getting the right headlines for your articles.

The choice between proper website content composition and keyword saturation is a continuing dilemma that many web masters and internet marketers continue to mull over. Should the page of the site be designed specifically to enhance search engine results ratings or should the site's pages contain proper and relevant content with regards to its existing purpose?

To be given a high search result ranking, the website must contain relevant information or content. This means that you can't just jumble keywords together in a haphazard manner. You need to have quality content written down to describe your website and its contents. The search engine examines your website and all that it contains. The search engine will try to figure out if the keywords contained in your web pages are relevant to the user's search parameters. For example, a user searches for the word "bird". The search engine finds two websites with the word bird in it. The first website adds descriptions and additional information about the word bird.

The second website has the word bird, but it also contains other words like tiger, lion, zoo, seal all jumbled together in no particular order. Armed with this information, the search engine uses algorithms to determine which of the 2 sites has more relevance to the user's query. In this case, the first website which has a descriptive article about "birds" is prioritized by the search engine.

You need to properly define your keywords in terms of relevance. The criterion for keyword relevance is based on how you think a searcher will write down his query. If he is looking for a pair of shoes, will he use "size 9" or "black size 9" or "Nike"? The best way to figure things out is to be a customer yourself. Go to a search engine and search for a single specific topic or product by using different words.
About the Author
Jon Caldwell an Internet enthusiast. Much of his reviews can be found at http://www.myweb-place.com/myweb-placecomcat/myweb-placecomlink.php
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