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Explaining Your Business Opportunity And Effective Lead Generation

Feb 21, 2008
Any network marketer worth her or his keep will want to see the network grow by leaps and bounds but in so doing, the individual understands that only a team player approach will facilitate the goal. Working closely in concert with the up line of which you are a part, you must understand the direction in which those ahead of you are taking the business overall, and thus you will know which springboard to use in order to present your corner of the market. Forget the notion about the marketing maverick that swims against the stream and ends up owning the company. This is the kind of fodder that might have made great movies which play on the "from mail room to board room" advancement of the little guy, but in real life these situations are not doable.

That said, you will do well to retain your individuality and make use of your one of a kind ability when pursuing effective lead generation, MLM, marketing network business presentations, or even just when you are manning the sample stand at the local mall. There is something about you as a person that will draw individuals to you and the business you are representing which is unique to your personality and you will be wise to learn about yourself what it is that draws people and then use it to your best advantage. Yet even as you make the most of your animal magnetism or open kindness that draws in virtual stranger to stop and talk to you, honing some tried and true presentation skills is still part and parcel of the entire package and the odds of your succeeding in either lead generation MLM, marketing network business presentations or any other kind of venture without it are slim.

To this end, a much overlooked aspect of the presentation is the ability to adequately convey a purpose. Why are you standing at the mall handing out samples? Obviously, you are most likely doing it because someone asked you to, but aside from that fact, as an entrepreneur involved in lead generation MLM, and marketing network business building, why are you in front of the general public with your product? Having the ability to answer this question succinctly and completely is the key to successfully and effectively make it in this line of work.

Identifying the desired outcome of your presentation, honing in on the effect you are attempting to create, and knowing ahead of time which kinds of emotions you want to evoke in your customers or potential leads is the most vital and yet at the same time most commonly neglected aspect of any product or business opportunity presentation. Leads will only be generated if you appeal to something deep within the mind or heart of each individual audience member that will compel the person to see you - and by extension the product and company you are representing - as the answer to a need they may not have had a chance to put a finger on. The one and only way to achieve this admittedly lofty goal is to find the emotional appeal of your product or business opportunity and then follow it up with the intellectual appeal. This, in a nutshell is the secret to effective lead generation MLM, marketing network business presentations, and all related activities.

Explaining your Internet network marketing business opportunity to a candidate will require you to showcase the product and the network from the angle of fun, excitement, usefulness but also wonder, opportunity, and advancement. It is vital that you do not overwhelm this candidate with too many facts but instead break down the information you are going to give and only provide the kind of facts that are the most vital at the moment given and which at the same time will provide the hook that will cause the short attention span candidate to listen for more facts.

It is hard for novices to persuade these kinds of candidates to buy into an Internet network marketing business opportunity simply because they will mistake the jubilant personality of the candidate for definite buying in signals, only to realize that they failed to amaze the individual sufficiently to cause her to sign up. The trick to dealing with this kind of down line candidate is to first let them try the product, then turn them into a customer, and only later on, when the candidate has become a repeat buyer, to broker the suggestion that she or he will want to buy into the Internet network marketing business opportunity. Knowing what makes this kind of customer buy your product time and again will tip you off to the course of action to take when involving this person in your down line. In addition to the foregoing, it will also help you to understand how to go about training them so that they will be able to train their down line in turn. Generally speaking, it is the experienced network marketer who will have the most success with this type of candidate while it is the newbie who will be wise to first hone their people skills and also sales skills prior to attempting a business partnership with this personality type.
About the Author
Peter Hoffman is entrepreneur and owner of http://www.biginternetmoney4u.com and writes on a variety of subjects. To learn more about this topic Peter recommends you visit: http://www.biginternetmoney4u.com
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