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How To Profit From A Home-based House Cleaning Business

Feb 21, 2008
Making money and profiting from your own cleaning business is easier than you think. Don't know how to start? Lets read through this article to start with the basics of setting up your own home cleaning business.

Home cleaning is becoming an exceptionally popular service today. Why? Because more and more people's lifestyles have changed. In general people are much busier than what they were a few years ago and people are seeking help from services to help them out with house-hold chores.

You have to decide if you want some of this action now - while the demand is huge and still growing. Starting your own house cleaning business has never been at a better time than today.

Please find below some of the main aspects you should know in order to set up as an Indpendent Cleaner.

Choose a Business Name:

Identifying a name for your business is very important. This gives you an identity and is also needed for advertising purposes. Look through your local Yellow Pages to give you an idea of names in the house cleaning section. Don't copy any name, but think of something similar along those lines.

An identify for your business is very important and a good name helps provide this. Just because you want to work on your own as an independent cleaner doesn't mean that you should not take your business serious, because you should.

Identifying Your Customers and Territory:

You need to know who your customers are going to be and where they live. You might not have your own transport, so this will have to be taken into consideration. If you have a car then you will be able to travel further a field and be able to do more cleans per day.

Finding customers who live near you should be a priority if you don't have your own transport. If this is the case, then you need to find out if these people have surplus money to pay for a cleaning service?

The bottom line is that you must find out who is willing to pay for a cleaning service. These same people should ideally live in a 2-3 mile radius of each other. Cutting down on travelling (either your car or public transport) this way will ensure more cleans, meaning more money!

Costs for Set-Up:

With your own small business, trading as a sole-trader you will find that you need next to zero start-up costs. Many cleaners who work on their own will normally use the cleaning products & equipment based at their customers' home. Do you see how you can start profiting immediately from this business?

Below you will find an outline of what you may want to spend a little money on:

o An apron/tabard

o Marketing

o Costs for travelling

Setting The Price:

You now want to set youself an hourly rate. Find your Yellow Pages and ring around all the other Independent Cleaners in your area to figure out what they charge. Tip: pretend to be an enquier, don't tell them you are going to be one of their competitors!

Now that you have this information, you are in a position to set an hourly rate which is in-line with your competition. The bottom line is up to you if you want to charge the same, higher or lower than your competitors.


Let everyone know about your new service. Target your target customer and put flyers through their mailbox. This is by far the quickest and cheapest method of advertising. You want to put hundreds of these flyers out.

Produce your flyer by typing it up in a word file. If you can't do this then find somebody who can. Ideally you will want two flyers on a page. Go to your local printers or library and have them copied as many times as you can handle or can afford (hopefully a few hundred copies).

Put your flyers out by the hundreds if you can. You will be surprised at how quickly this actually takes. Hopefully by the time you get back home, you might even have your first phone call.

In addition to flyers, depending on your budget, advertise your cleaning service in the Yellow Pages. If you cannot afford this from the onset, once you start making some money you can then think about placing an advert then.


Seriously think about hiring cleaners when your diary gets too full. You can start to make double, triple, then quadruple the money. It's worth thinking about for the future.

Put an ad in your local newspaper advertising for a cleaner. Once you have chosen a satisfactory candidate take him/her with you on your cleaning rounds for him/her to get used to your cleaning methods and techniques.

Gain new customers and let your newly trained cleaner take on those extra clients!

Once you are totally confident with managing cleaning staff there is no reason why you can't hire more cleaners.
About the Author
Author Toni Chainbridge can show you how to set up and successfully manage your own house cleaning business. Also, visit Toni's site to find out some of the top house cleaning tips.
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