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Learning About Managing An Adwords Campaign After The Launch

Feb 23, 2008
So you finally made it! You worked out the bids, positioning, keywords and market research. Also you are a couple of steps ahead of the pack as you have taken advantage of Google's keyword research tools. Looks like your advertising promotions are all set for the next 6 months. Is there anything left to do?

Do not think you are finished because your work has just begun. Tracking your ads is your number one priority. When you do this you will be able to gage the actual productivity of each ad and ensure maximum performance.

You can do this in a variety of ways. Adwords will help you with this as it has a tool to show you the exact amount of traffic an advertisement is drawing. You can also do this with tools on your website. From these results you can calculate how many leads and sales were produced by a single advertisement.

You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.

So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.

The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.

You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.

The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign.
About the Author
Brian Basch has been working with Google Adwords since early 2004 and has decided to share his know-how with a limited number of ppc clients. Please visit ProPayPerClickManagement.com for more information today!
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