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List Building: The Lifeline of Internet Marketing

Feb 26, 2008
ney in generating this website traffic if it doesn't convert to sales. That is why list building is so very important. An opt-in email list allows you to capture the names and details of interested visitors so that you can build credibility with them and continue to market to them. The most successful internet marketers claim that most of their sales actually come from their subscriber base.

The reason why subscriber lists are the source of most online sales is that the majority of first time visitors to a website do not buy. They browse and click away. The problem with this is that even if they like your site and are interested in your products unless they bookmark your site, they are likely to forget it and never return. The cost of obtaining that visitor is therefore wasted. However, if you can capture their name onto an opt-in mailing list you will be able to use an auto responder to send regular emails to them with special offers, new information and links to sales pages. Over time you will be able to build trust with these people. Your leads will become prospects and a reasonable number of your prospects will become customers.

If lists are so important to your online profitability, how can you get people to give you their names and email addresses? The most effective way to capture people's names onto a list is to offer them something for nothing. It's that simple. A free ebook to download, a free e-course, or a subscription to a newsletter are all popular methods of obtaining subscribers to opt-in lists. These people are not only agreeable to receive further information from you, they have already demonstrated that they are interested in your niche and in what you have to offer.

It is very important to build your list naturally by using internet marketing strategies to increase website traffic. You will no doubt come across offers to sell you names for your list, but these are really worthless. You have no real idea how targeted those leads are. However, if you generate traffic to your own site and people voluntarily subscribe to an offer on your site, you know that those names are valuable. There are no short cuts to list building. A profitable list is derived from good traffic building strategies and having a professional looking site with valuable offers.

If you are struggling to make sales from your website without the benefit of a subscriber list, you are wasting a lot of time, effort and money in implementing traffic building strategies. An opt-in list isn't just a good idea, it is vital for the success of your online business.
About the Author
Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer and his blog
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