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Writing The $1,000,000 Press Release; You Can Do It

Feb 26, 2008
Writing and submitting press releases is a great way to publicize your website or promote your business.

A good press release, distributed to the right media, can help you reach your target market very effectively. And, you can have professionals do everything for you at very little cost, or you can do it yourself, at no cost, as I do. But, you need to pay attention to the details.

Here are a few tips.

If a press release is merely an advertisement, it will not be published widely. In fact, it may not be published at all. Every release must have some news value.

Read as many publications as you can, particularly those read by your potential customers. Doing so will give you article ideas and teach you what kinds of articles are most likely to be well received by the media most important to you.

If your releases are long winded, editors won't finish reading them. And, if editors don't finish them, their readers will never see them at all. More is less...there's no doubt about it.

Incorrect spelling, improper punctuation, and poor grammar are death. If your press releases would make your high school English teacher cringe, get a friend to proofread them or hire a pro to write them. And, if a pro writes your releases, you should still have them proofread. Nobody is perfect, but your news releases should be.

This is worth repeating. In terms of the length of press releases, less is more.

If you have any doubt about your ability to write an effective release, hire a professional. It's worth the relatively modest cost if the release generates enough press for you.

Writing a good release is critical. But it will only help you if it reaches the right people. Do your homework or hire a service to be sure that it does.

Be aware that your press release may also make suitable copy for your website, your blog, or your other promotional publications.

Learn as you go. Track your releases. See which are successful and which are not, and adapt.

Now that you understand what is needed to write and distribute press releases that can move your business forward at the speed of light, why not start today?
About the Author
Daniel Z. Kane owns popular websites on online degree programs and online colleges. Dan is an experienced high school counselor and university dean.
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