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Branding Your Website To Improve Sales And Retention

Feb 27, 2008
Branding has long been a viable and sustainable marketing method for big businesses offline. Website owners and online service providers can do their business venture a lot of favors by following suit. A well branded website becomes synonymous with a particular service - for example when we think of search engines we think of Google and when we think of auctions we think of Ebay. By branding your website you could enjoy the same benefits of cornering a particular niche.

Image Is Everything

A website design needs to look good, but it should also embody your website's ethos. Product and company branding is about increasing brand awareness. In order to help facilitate this, it is important that the logo, website design, banner design, and other creative design aspects of your online venture match one another and embody the brand you are promoting.

A well branded design needs to be memorable and it should represent the type of service or product you are selling. By essentially bombarding your visitors with your brand you can ensure that, over time, your brand is the one that they think of when looking for the product or service that you provide. Brand your emails, logo, website design and everything else towards this end.


A big part of your website brand is the voice that you use. You need to be able to encourage your visitors to purchase from you, and to trust you. In order to do that, it is essential that you offer them a reason to trust you. The voice of the text on your website plays a major part in this trust building relationship. Be informative, and be knowledgeable - offer help where it's appropriate and give visitors a reason to want to trust you.

Getting Noticed

The best branding in the world is only effective when it's seen. Once you have the elements of your brand completed, including design and voice, you need to get a good amount of brand exposure. Online advertising comes in many forms, and each have their advantages and disadvantages. When advertising for the sake of branding, it's important to be seen by as many targeted leads as possible.

Viral marketing is far from being a new phenomenon but the improvement in streaming video technology and Internet speeds means that there are more ways to implement a viral marketing campaign. The popularity of sites like YouTube and Google Video has paved the way for web businesses to employ a cost effective form of viral marketing.

Taking It Offline

Most online businesses have some core areas of their work that are conducted offline. Invoices and shipping labels can all be branded to match your website, as well as any form of written communication. You might also consider taking part in trade fairs and local industry based exhibitions to increase brand awareness.

Website Branding To Improve Sales

Website branding doesn't need to be expensive to be effective. Logos, website design, and creative design do come at a price but by ensuring that they all follow your website's branding design, and offering an authoritative and helpful voice, you can increase sales and improve your customer retention rates.
About the Author
Omaro Ailoch is a senior software engineer, an internet marketing expert, and the founder of OC IT Services http://www.ocitservices.com/ a highly skilled California based web development, design, and search engine optimization firm. OC IT Services has successfully improved ROI for small to large businesses and corporations through the successful streamlining of core business practices and the implementation of SEO strategies.
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