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Starting an Affiliate Marketing Business the Right Way

Feb 26, 2008
Because of the fact that there are many new people who start an affiliate marketing business every day I decided I was going to write an article for the internet marketing newbies. Even though this article will be primarily targeted to new internet marketers I'm sure even experienced marketers may pick up a good piece of advice.

What is Affiliate Marketing

Affiliate marketing is really two things in one. Firstly, it's a way for a company that has a product or service they want to sell to sell that product or service without spending a huge amount of money on advertising and product promotion. Secondly, affiliate marketing is a way for individuals like you and me to make money selling a product or service without having to provide the product or service ourselves.

It's really a win-win situation for both parties involved but the great thing about it is it's a great way for someone to start an internet business literally on a shoe-string budget.

The reason you can get started so easily and inexpensively is because you can get started without your own website, sales letters, advertising copyrighters, and other things that can be very expensive if you're trying to start a business selling your own products. As you gain experience and start making some money you might want your own website and your own product to sell but you don't have to start out that way. In fact, I recommend that you don't start that way.

In my opinion, affiliate marketing is the perfect way to get started with internet marketing and something you should definitely consider when you decide to get your feet wet.

The reason I believe this is because there are literally thousands and thousands of merchants offering millions of products that can be sold through affiliate marketing. I'm not just talking about e-books, which is usually the first thing people think about when they think about affiliate marketing. I'm talking about products that range in price from a few dollars to thousands of dollars.

Let me give you a brief overview of how affiliate marketing works and then you can start getting into the details of what you need to do to have a successful affiliate business.

Briefly, here is how affiliate marketing works. You find a product or service that you want to promote. Your choice of product can be determined a couple of ways. You might only want to promote a product that you are personally interested in or have personal knowledge of. Or, you might want to choose a product based on how much demand the product has or how well you think you will be able to promote it. Probably the best thing to do is pick a product that meets both of those criteria.

Once you decide on the product you are going to promote you then need to go the company's website and sign up for their affiliate program. This is usually a simple process and it shouldn't cost you anything to sign up. In fact, if a company tries to charge you to become an affiliate I would run the other way.

Now that you're officially an affiliate of the company you will probably be supplied with a special affiliate's page that you can log into in order to get promotional materials to help you promote the company's product(s). Usually, at the least you will be provided with banners that you can place on your website and an affiliate link with your ID attached to it that leads visitors to the company website.

Other promotional materials that are often offered include classified ads, pre-written emails that can be used to send to your newsletter list. If you don't have a newsletter list a lot of times you will be provided with "Solo Ads" and "Top Sponsor Ads" that can be used in Ezine advertising campaigns.

Now it's your job to pick one or more of the promotional tools and get them out there in front of prospects that will click on them and hopefully earn you a nice affiliate commission.

A good place to get some detailed information on the best ways to promote your affiliate program is on your affiliates member's page.

Now that you've gotten started it's time to start doing your homework. Subscribe to a free ezine, read more articles, and if you can afford to buy a couple of good affiliate marketing books please do so. Every little bit of good information you learn will help you make your affiliate business more successful.
About the Author
Rodney Bruce is an Internet and Affiliate Marketer who offers advice and tips in his Free ezine:
Affiliate Marketing Power Strategies
Permission is granted to reprint this article on your website or in your newsletter as long as it is reprinted in its entirety including this Author Information.
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