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| David Little's Articles |
Articles 1 - 20 of 65 |
- Digital Signage: How Sticky is Your Content? Part I
Sep 25, 2009
Are you giving your audience a reason to take a second look at your digital sign?
Category: Marketing and Advertising
- Digital Signage News: Bright Days Ahead For Self-Service Kiosk Applications
Aug 13, 2009
A new study projects substantial growth in self-serve kiosk revenue between now and 2013.
Category: Business
- Digital Signage Advice: Content May Be King, But Who's Doing The Coronation? Part III
Jul 26, 2009
Content is king, so the saying goes. And while "it's good to be the king," as funnyman Mel Brooks famously observed in "History of the World Part...
Category: Marketing and Advertising
- Digital Signage: Content May Be King, But Who's Doing The Coronation? -Part II
Jul 2, 2009
In the first part of this column I pointed out that for many small business owners -even those who understand the potential of digital signage-...
Category: Small Business
- Digital Signage Advice: Content May Be King, But Who's Doing The Coronation?
Jun 8, 2009
The media in general -and digital signage specifically- have their own cliches, "the mother of all" which is: "Content is king." The kingship of...
Category: Marketing and Advertising
- Digital Signage: High Definition Signs Grow Increasingly Important
May 26, 2009
By the millions, households in the United States and around the world are buying HDTVs, which increasingly makes high-def digital signage a...
Category: Marketing and Advertising
- Digital Signage: Economic Growth May Be Closer Than You Think
May 13, 2009
According to a leading research firm, the digital signage industry when viewed as a whole will see growth this year.
Category: Business
- Digital Signage: The Value of Metrics
Apr 15, 2009
For digital signage ad networks to mature and prosper, advertisers and ad agencies must be assured they're reaching the audience they pay for and...
Category: Marketing and Advertising
- Digital Signage: Despite General Economic Slump Digital Signs to Grow in 2009
Mar 23, 2009
Despite the economy's tailspin, digital signage is poised to surge in 2009 and beyond
Category: Business
- Digital Signage: Menu Boards Can Serve Up Tasty Profits For Restaurateurs
Mar 19, 2009
Digital menu boards provide restaurateurs with a host of advantages from paring back printing expenses to capturing new sources of revenue.
Category: Business
- Digital Signage: Dayparting Opens New Opportunities to Marketers or Advertisers
Feb 25, 2009
Scheduling messages to match changing demographics throughout the day is a powerful tool for marketers and advertisers who use digital signage.
Category: Marketing and Advertising
- Digital Signage: Facing The Challenges Of 2009 Head On
Jan 19, 2009
With no apparent break in the economic storm clouds, a 2009 forecast with a silver lining is overdue.
Category: Business
- Digital Signage: Goals Define Successful Measurement
Jan 9, 2009
Success is within your grasp with digital signage if you know precisely what you wish to accomplish.
Category: Business
- Digital Signage: Opportunity In The Face Of Recession
Jan 9, 2009
A downturn in economic activity demands marketers re-evaluate how they use their resources to maximize return on investment.
Category: Business
- Digital Signage: Why Digital Signs Are Important
Dec 23, 2008
Digital signage is emerging as an important new communications medium. Here's a look at the basics of why that's so.
Category: Business
- Digital Signage: Let IT Do It--No Way!
Dec 4, 2008
If you truly want your organization to succeed with digital signage, ignore the do-it-yourself instinct of some IT professionals and focus all of...
Category: Business
- Digital Signage: Retaking Control of Advertising Really Matters
Nov 12, 2008
A recent report forecasts digital out-of-home advertising via digital signage networks will be the only medium to see real revenue growth over the...
Category: Marketing and Advertising
- Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information
Sep 26, 2008
The new Pew Poll may have important implications for those who wish to market their products with digital signage.
Category: Marketing and Advertising
- Digital Signage: The Potential Of Self-Service Interactivity Is Enormous
Sep 10, 2008
Could the addition of traditional linear digital signage content drive the transaction value of self-service kiosks even higher than the forecasted...
Category: Business Opportunities
- Digital Signage: Keep Your Content Fresh
Sep 9, 2008
If a digital signage system is to fulfill its mission of communications, smart managers will plan for keeping content fresh.
Category: Business
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