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| David Little's Articles |
Articles 21 - 40 of 65 |
- Digital Signage: Customize Marketing Campaigns Based On Consumer Interaction
Jul 10, 2008
Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers.
Category: Business
- Digital Signage: Consumers Want Control
Jun 24, 2008
Perhaps you have a friend like mine. It seems no matter what we do, whenever I'm over at his house, the TV is on. No one may be watching, but the...
Category: Internet Marketing
- Digital Signage: People Like Interactivity
Jun 10, 2008
As consumer electronics and television programming get more interactive, digital signage must adopt interactive touch capability to remain...
Category: Business
- Digital Signage: The Top 10 Pitfalls
May 21, 2008
Avoiding these 10 traps can save your business time and money.
Category: Business
- Digital Signage: What Do You Expect? What Do They Expect?
May 6, 2008
Successful digital signage communication demands content that meets an audience's expectations.
Category: Marketing and Advertising
- Digital Signage: Metrics, Human Nature Remain Final Obstacles to Success
Apr 18, 2008
A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get...
Category: Market Research
- Digital Signage: Wrap Your Head Around This -Flexible Displays!
Apr 13, 2008
New flexible active matrix displays promise to change the shape of digital signage.
Category: Technology
- Digital Signage: A Digital Approach to Outdoor Advertising
Mar 1, 2008
New high-gain screens make projection a practical solution for outdoor digital signs.
Category: Marketing and Advertising
- Digital Signage: Three Handy Rules to Succeed
Feb 26, 2008
By finding the right digital signage partner, investing in content development and providing your people with the best training available, you can...
Category: Ask an Expert
- Digital Signage ROI: Sometimes the Numbers are Easy to Get, But Not Often
Nov 5, 2007
Determining the return on investment of a digital signage network isn't always easy.
Category: Business
- Digital Signage: Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope
Oct 31, 2007
Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home...
Category: Marketing and Advertising
- Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes and Attributes
Oct 22, 2007
A recent survey of marketing professionals revealed a general acknowledgement that their organizations need to get a better grip on what it takes...
Category: Marketing and Advertising
- Digital Signage: Keep Them Happy with HD
Oct 22, 2007
The number of HDTV set in U.S. households is on the rise in the United States, so the time seems right for HD content on high-def digital signage...
Category: Business
- Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses
Oct 13, 2007
A California-based advertising and marketing firm has made a confidential study of small business owner attitudes toward marketing that paints a...
Category: Marketing and Advertising
- Digital Signage: RFID Data Can Open New Horizons for Retailers
Oct 12, 2007
Often seen as inventory control devices, RFID tags can offer clues about their shoppers to help tailor the ads and marketing messages played back...
Category: Business
- Digital Signage: Here Comes OLED!
Oct 12, 2007
Sony's announcement this week that it will offer consumers an organic light-emitting display-based TV in December will one day be seen as an...
Category: Business
- Digital Signage: Digital Advertising Networks Emerge as Valuable Addition to Media Mix
Sep 3, 2007
A white paper from Profitable Channels recommends marketers begin reallocating a portion of their budgets to advertising on digital advertising...
Category: Marketing and Advertising
- Digital Signage: The Battle Between LCD and Plasma Panels Intensifies, and You are the Winner
Aug 28, 2007
New research indicates LCD panels may be getting the upper hand in the fight to dominate the flat panel display market, and the intense competition...
Category: Business
- Digital Signage: Serving Up Success with Dynamic Digital Menu Boards
Aug 23, 2007
When used at restaurants, cafes and other eateries, digital signage can help managers grow receipts and improve profit margin.
Category: Business
- Digital Signage: How to Put the New Medium to Work at Hotels and Resorts
Aug 17, 2007
Digital signage offers hoteliers and other in the hospitality area with an effective approach to communications and advertising.
Category: Marketing and Advertising
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