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| David Little's Articles |
Articles 41 - 60 of 65 |
- Digital Signage: InfoTrends Sees Significant Growth for Narrowcasting
Aug 17, 2007
A new report forecasts revenue from narrowcast digital signage and in-store TV networks will climb to $2.59 billion by 2011.
Category: Marketing and Advertising
- Digital Signage: Apple's iPhone Touts Growing Touch Trend
Aug 17, 2007
Touch-screen technology is at the heart of many common technologies and is one of the key ingredients to hybrid, interactive digital signage.
Category: Business
- Digital Signage: Adding EAS Support
Aug 17, 2007
Adding Amber Alerts, severe weather warnings and emergency announcements from civil authorities to private TV and digital signage networks is...
Category: Business
- Digital Signage Can Save Lives
Aug 17, 2007
As communicators on digital signage networks or private TV channels, you have the power to make a difference when an emergency situation arises.
Category: Communication
- Digital Signage: Out-of-Home Advertising Gains Public Recognition
Aug 17, 2007
A recent article in The Los Angeles Times says out-of-home advertising is offering an important alternative to traditional TV commercials.
Category: Marketing and Advertising
- Digital Signage Advertising: Meeting HD's Demands
Aug 17, 2007
The increasing use of HD display panels in digital signage networks means content creators must find sources for high-def material.
Category: Electronics
- Digital Signage: Planning For Predictable Contingencies
Aug 17, 2007
Smart digital signage communicators should prepare playlists with the appropriate response information before an emergency situation, like a fire...
Category: Communication
- Digital Displays: A Little More About High Definition
Aug 17, 2007
When it comes to HD, it's not one size fits all.
Category: Marketing and Advertising
- Digital Displays: Things Are Not Always As They Appear
Aug 17, 2007
Just because a digital signage monitor is flat does not mean that it's high definition.
Category: Electronics
- Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks
Aug 17, 2007
Clear Channel Outdoor Holding's networked digital billboard push sheds light on strengths of indoor digital signage networks.
Category: Marketing and Advertising
- Digital Signage: Five Things You Need to Know, Five May Not
Aug 17, 2007
Whether you're new to digital signage or an experienced digital signage user, there's always something to learn. Whenever I write these columns, I...
Category: Marketing and Advertising
- Digital Signage: Cutting Out the Cacophony
Aug 17, 2007
With the help of a little technology troublesome audio sources can be tamed on digital signage beast.
Category: Presentation
- Digital Signage: Hybrid, Interactive Systems Amplify Marketing Impact
Aug 17, 2007
The marriage of interactive kiosk technology with digital signage opens a world of possibilities to the smart marketer.
Category: Marketing and Advertising
- Digital Signage Growth to Propel Marketers into Orbit
Aug 17, 2007
As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar...
Category: Marketing and Advertising
- Digital Signage: Getting Your Content Right Builds Credibility
Aug 17, 2007
Although digital signs look a lot like TV, they're actually a form of business communication that reflects on your organization.
Category: Presentation
- Digital Signage Market Poised to Skyrocket
Aug 17, 2007
Digital signage continues to strengthen as traditional media deals with declining use.
Category: Marketing and Advertising
- Digital Signage Can Extend Your Sales Success
Aug 17, 2007
Two Wichita-area businesses are using interactive digital signage to create what are essentially virtual sales assistants.
Category: Communication
- Ad Spending on Out-of-Home Media Grows
Aug 17, 2007
Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow...
Category: Marketing and Advertising
- Sign of the Times
Aug 17, 2007
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as...
Category: Marketing and Advertising
- More Signs of Digital Signage Adolescence
Aug 17, 2007
A new business to measure the audience for in-store marketing via digital signage and other ad vehicles should help to propel retail digital...
Category: Marketing and Advertising
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