David Little's Profile and Articles

Signs of Growing Up - What's in Your Media Mix?
Aug 17, 2007
Recent developments indicate digital signage is poised to enter the mainstream of media choices for advertisers.
Category: Marketing and Advertising
Success Depends on Carrying Over Your Marketing Message to the Retail Floor
Aug 17, 2007
How effective are the billions spent annually on advertising, once a shopper walks into the store?
Category: Marketing and Advertising
Digital Signage Offers Hoteliers a Way to Serve Guests Better
Aug 17, 2007
As digital signs applications in hotels migrate beyond the lobby, smart hotel managers will use the technology to help in delivering highly...
Category: Communication
Star Gazing
Aug 17, 2007
Publicly recognizing employees on in-house digital signs can motivate workers to reach for the stars.
Category: Team Building
Rethinking The Media Mix
Aug 17, 2007
Out-of-home advertising can influence your customers at the point of decision.
Category: Marketing and Advertising