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| Cathy Goodwin's Articles |
Articles 1 - 20 of 165 |
- Website Marketing: Why Content Comes Before Design
Sep 21, 2009
Online business owners often wonder when to create content and when to focus on design. Should you complete your design before beginning to develop...
Category: Writing
- Service Professionals: Get Clients Online With Content Strategy
Sep 16, 2009
To attract more clients online, independent professionals and service business owners need to demonstrate credibility and expertise. The most...
Category: Internet Marketing
- Get More Clients Online: Tips For Developing a Results-Oriented Internet Marketing Presence
Sep 15, 2009
Independent professionals who want to get more clients online need to start with a result-oriented website. These 3 components of your website will...
Category: Writing
- The Truth About Website Copywriting: What Service Business Owners Need to Know
Sep 9, 2009
Online business owners often underestimate the role of copywriting when they develop their websites, blogs and other Internet marketing promotions....
Category: Writing
- How Online Marketers Can Avoid This Common Social Media Marketing Mistake
Sep 8, 2009
Social marketing media can be a terrific way to attract clients and meet potential business allies. But it is easy to make a mistake so your...
Category: Internet Marketing
- Copywriting: Create Compelling Content For Your Professional Services Website
Sep 1, 2009
Online business owners and solo professionals often ask copywriters how to write compelling, "edgy" copy. They want to know how to hook readers so...
Category: Writing
- Online Marketing: Grow Your Business With 3 Types Of Story Telling
Aug 25, 2009
Creating website content that is compelling can be a challenge, even for experienced copywriters. Independent professionals and solo-preneurs who...
Category: Writing
- Attract More Clients With Compelling Website Content
Aug 24, 2009
For professional service markets, online marketing begins with your website. When you create your website, your focus needs to be on content....
Category: Internet Marketing
- Mid-Life Career Change: Should Relocation Be Part Of Your Game Plan?
Aug 20, 2009
Mid-life career changers frequently consider relocation as part of their career planning. Moving can contribute to your career as well as personal...
Category: Careers and Jobs
- Service Professionals: Get More Clients Online When You Stand Out From The Pack
Aug 20, 2009
As an independent professional, solo-preneur or service business owner, you face a big challenge: how to stand out from the crowd of professionals...
Category: Entrepreneurship
- Copywriting for Profitable Client Relationships
Aug 11, 2009
Service business owners frequently get last-minute requests to change a project. If you say "yes" too often, you become unfair to other clients and...
Category: Writing
- Why Time Management Solutions Should Not Be Cookie-Cutter
Aug 11, 2009
If time management has always been a challenge for you, you may be using a time management system designed for someone else. Here are 3 reasons...
Category: Time Management
- Service Business Owners: Attract Clients When You Brag About Yourself On Your Website
Aug 9, 2009
Many service business owners and independent professionals are reluctant to showcase their skills and strengths. They are afraid of bragging and...
Category: Internet Marketing
- How To Write And Sell Your Non-Fiction Book To Promote Your Service Business
Aug 5, 2009
Self-publishing a how-to or self-help book can help market your service business by generating leads who can become clients. But most professionals...
Category: Non-Fiction
- Social Marketing for Your Service Business: How to Invite New Friends
Aug 5, 2009
Service businesses have found that Facebook is a social medium that contributes to lead generation, if used strategically. You need a large and...
Category: Internet Marketing
- Copywriting: Your Savvy, Secret All-Purpose Marketing Weapon
Aug 4, 2009
Copywriting has been called the single most important skill you need for Internet Marketing. Ask any Online Gurus, Famous Names and Internet...
Category: Writing
- Career Change: Make Your First Move Before You Hire a Coach
Aug 3, 2009
Career change can be scary so many people decide to hire a coach or consultant. This article suggests that you take charge of your own transition...
Category: Careers and Jobs
- Lawyer Marketing Online: Content Strategy For Client Attraction
Jul 17, 2009
Most lawyers now recognize that they can increase credibility, exposure and ultimately revenue by generating massive amounts of high quality...
Category: Marketing and Advertising
- Bad Lawyer Website Marketing Ought To Be a Crime
Jul 14, 2009
Lawyer marketing typically includes creating a website to attract clients and build relationships. But many lawyers spend thousands of dollars to...
Category: Writing
- Copywriting For Your Online Business: What You Can Learn From Watching Basketball
Jul 9, 2009
Online business owners are always challenged to create compelling content for their web sites, blogs and articles. For effective copywriting, you...
Category: Writing
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