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| Cathy Goodwin's Articles |
Articles 61 - 80 of 165 |
- 5 Website Copywriting Mistakes You Can Fix Yourself
Mar 2, 2009
Online marketing business owners often fix up their websites and then seek feedback. But good feedback is hard to find. Whether you pay for a...
Category: Writing
- Copywriting Tips to End Writers Block Forever
Feb 25, 2009
Copywriting is the key to converting website traffic. So you want to do a great job. But what can you do when facing a blank screen without an idea...
Category: Writing
- Increase Sales and Attract Clients With Authentic Copywriting
Feb 24, 2009
Successful online marketing requires copy that sounds authentic, especially for professional services. But many service business owners confuse...
Category: Copywriting
- 5 Mid-life Career Change Tips: Choosing a School for Your Next Career
Feb 16, 2009
Successful mid-life career change often starts with an education program. But not every program will help you achieve your career goal. How do you...
Category: Careers and Jobs
- Career Planning Means Managing The Rumor Mill
Feb 16, 2009
Career planning can be challenging when runors fly all around you. Here are some tips to manage your own career and not get overwhelmed by...
Category: Careers and Jobs
- Book Promotion and Book Marketing With Online Book Reviews
Feb 12, 2009
Book promotion used to be all about getting book reviews in print media. These days, the reviews that count are mostly on online bookstores -- the...
Category: Tools and Resources
- Copywriting to Attract Clients and Build a Profitable Business
Jan 29, 2009
Copywriting calls for special styles of writing. Effective copywriting will help you convert prospects to buyers. What may marketers don't realize...
Category: Writing
- Effective Copywriting Begins When You Ask The Magic Question
Jan 23, 2009
Professionals new to copywriting often focus on their processes - the "how to" steps. They want to be sure they're explaining exactly what they do....
Category: Writing
- Converting Browsers to Buyers With A Powerful Landing Page
Jan 16, 2009
A landing page (also known as a "sales page" or "squeeze page" has one purpose: to sell a product or service. If you sell an info product or...
Category: Internet Marketing
- Jumping to Career Change? Create Your Safety Net First
Jan 13, 2009
Career change can be scary. Instead of telling yourself to be brave, listen to your fears. Create a safety net before you need one. Here's how.
Category: Careers and Jobs
- How to Avoid Internet Marketing Scams and Market Your Online Business Successfully
Jan 12, 2009
Getting started on the Internet? It's easy to get caught up in a scam (or just make a bad decision because you don't know what questions to ask)....
Category: Internet Marketing
- Sell Ebooks and Build Your Business By Hitting Your Reader's Hot Buttons
Jan 12, 2009
When selling ebooks, you can't afford to be squeamish. You have to recognize your clients' pain and target it squarely. There are five techniques...
Category: Writing
- Copywriting Tip: Effective Website Content Positioning Begins At the Top
Jan 7, 2009
What does your website show at the very top of your virtual page: a beautiful sunset? A logo that's so abstract you have to explain the meaning?...
Category: Internet Marketing
- Effective Website Marketing Tips: Forget What You Love and Focus On Your Market
Jan 7, 2009
Effective website marketing begins creating promotional content directed to emotions of your target market. But many marketing books advise...
Category: Internet Marketing
- When Good Social Marketing Gets Wasted (And How Good Copywriting Can Save It)
Jan 6, 2009
Social marketing posts and messages feel like informal exchanges between friends. But every time you send a post or message to prospective clients,...
Category: Internet Marketing
- Unconventional Mid-Life Career Change Strategies
Jan 6, 2009
Mid-life career change often surprises executives and professionals. They're used to planning and organizing their lives. Career coaches often...
Category: Careers and Jobs
- How to Use Twitter to Build Business Relationships
Jan 6, 2009
Twitter can be a powerful business building tool, but only if you know how to take advantage of its unique features. Here is a step-by-step guide...
Category: Internet Marketing
- Internet Marketing: How To Create a Productive Opt-in List
Dec 29, 2008
Internet marketers work hard to create opt-in lists so they can send ezines, newsletters and special offers to a targeted market. But often the...
Category: Internet Marketing
- How to Get More Clients Online When You're Just Starting Out
Dec 17, 2008
Independent professionals realize website marketing requires testimonials. But even if you're new, you can use thees techniques to establish...
Category: Entrepreneurship
- Internet Marketing: "My Opt-in List Gets Mad When I Sell"
Dec 17, 2008
Service professionals realize they need to build their lists to reach their marketing goals. But size isn't everything. Results come when your list...
Category: Marketing and Advertising
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