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| Cathy Goodwin's Articles |
Articles 81 - 100 of 165 |
- Relocation for Your Dream Job Doesn't Have to Be A Moving Nightmare
Dec 17, 2008
You've been offered a terrific job...just 2000 miles away. Most people begin setting up the moving van. But your real stress (and expense) comes...
Category: Careers and Jobs
- Copywriting Tip: Do Your Client a Favor And Ask For The Order
Dec 10, 2008
Your website visitors might be interested in what you have but their first reaction to an invitation will be, "Maybe later." But if your offer...
Category: Internet Marketing
- Website Marketing: Which Comes First -- The Content Or The Design?
Dec 3, 2008
Nearly everyone opens a website with, "I need a web designer." Some people even say, "I can't write content till I get a great design." But when...
Category: Internet Marketing
- Internet Marketing: Copywriting for a Client-Attracting "About" Page
Dec 2, 2008
Professional service businesses often develop their websites with a big focus on the "home" and "services" pages. But prospective clients want to...
Category: Internet Marketing
- When Career Change Seems Like a Hopeless Goal
Dec 2, 2008
Career change often feels like Mission Impossible. Every career coach and career counselor hears the question: "Does anybody really make a...
Category: Careers and Jobs
- Book Marketing Begins Before You Write "The End"
Nov 20, 2008
Self-help authors often ask book coaches, "Should I self publish or wait or an agent to say yes?" They will sell more books by asking, "How can I...
Category: Non-Fiction
- For Copywriting To Demonstrate Your Value: Apply the Latte Factor
Nov 20, 2008
Copywriters often present a price in terms of lattes, especially when promoting professional services. So you read, "Ninety-seven dollars? Less...
Category: Marketing and Advertising
- Career Change in 2009? Take a Lesson From the President
Nov 20, 2008
Mid-life career changers tend to view the waning months of 2009 as dead time. So they will put career transition on the back burner until January....
Category: Careers and Jobs
- Online Marketing: Get More Clients With An E-course
Nov 17, 2008
When you decide to grow your practice via online marketing, you may not be ready to commit to a weekly or monthly ezine. But you don't want to give...
Category: Internet Marketing
- Brand Yourself As A Successful Professional (Even When You're Out of the Spotlight)
Nov 17, 2008
Independent professionals and entrepreneurs often let down their guard with colleagues and relationship partners. But even when you're having an...
Category: Marketing and Advertising
- Internet Marketing: 7 Elements of a Landing Page That Converts Browsers to Buyers
Nov 17, 2008
Internet marketing can bring independent professionals all the clients and sales they need. But many business owners struggle to create a landing...
Category: Internet Marketing
- Internet Marketing: How To Turn Down The Wrong Clients (With A Little Help From Your Website)
Nov 16, 2008
We all have trouble turning down prospective clients, even when they're all wrong for us and we're busy enough with the "good" clients we have....
Category: Internet Marketing
- Internet Marketing To Attract Clients Who Are Perfect For Your Professional Practice
Nov 16, 2008
Independent professionals turn to Internet Marketing to get more clients. But your website, blog and other communications can pinpoint your ideal...
Category: Internet Marketing
- Website Copywriting for Time Management (and Happy Clients)
Nov 16, 2008
When entrepreneurs get busy, they often feel overwhelmed by time pressures. With a few copywriting techniques, your website can help you deliver...
Category: Internet Marketing
- Internet Marketing Tip: Business is Slow? Be Your Own Best Client
Nov 16, 2008
When you work for someone else, you have limited options when you don't earn as much as you like. So cutting back on expenses makes sense. But when...
Category: Writing
- Copywriting Tip: How to Infuriate Your Readers, Easily and Effortlessly
Oct 30, 2008
Articles, web pages and ezines are supposed to attract clients. So why do some of them inadvertently insult our readers and drive them away? Here...
Category: Internet Marketing
- An Expensive Website Marketing Mistake That Didn't Have to Happen
Oct 30, 2008
Website makeovers usually begin with a focus on design. That leaves you with a professional-looking website that won't attract clients. In fact, an...
Category: Marketing and Advertising
- Get More Clients: 7 Copywriting Tips to Showcase Your Expertise Without Boasting
Oct 22, 2008
To get more clients online, your website needs to showcase your unique talents and expertise. But how can you promote yourself without coming...
Category: Internet Marketing
- How Copywriting Will Attract Clients When You Keep Readers Hooked On Long Copy
Oct 21, 2008
You've heard long copy works in your market, but you're afraid you'll bore your website visitors. Here's how to keep them hooked from the first...
Category: Internet Marketing
- Midlife Career Planning: When Creativity Doesn't Belong In Your Job Description
Oct 21, 2008
Traditional career counselors tend to say things like, "It's up to you. Want creativity? Introduce new ideas into whatever job you have." But...
Category: Careers and Jobs
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