|
|
| Cathy Goodwin's Articles |
Articles 101 - 120 of 165 |
- To Attract Clients, Replace Your Boring Elevator Speech With Stories
Oct 21, 2008
Copywriters know: stories hold a reader's attention all the way to the end of a piece of long copy. The same principle holds when you need to hook...
Category: Marketing and Advertising
- Career Change Goes More Smoothly When You Talk to Strangers
Oct 21, 2008
During a career change, people often turn to friends and family for advice and support. So they often hear recycled outdated myths. For realistic...
Category: Careers and Jobs
- Making a Mid-Life career Change: 10 Tips For Smart Decisions
Oct 19, 2008
Mid-life career change can be scary, unless you develop a technique for making tough decisions when your world feels out of control. By following a...
Category: Careers and Jobs
- Mid-Life Career Challenge: Escaping by Degrees
Oct 16, 2008
Mid-life career planning includes continuing your education. When your career encounters a speed bump, a new degree may be the best or the worst...
Category: Careers and Jobs
- Copywriting for Onlline Business Success: Start with Your Own Success Stories
Oct 14, 2008
Do you really want to attract more clients through your website? Wonder how to communicate your unique talents and skills without bragging? The...
Category: Marketing and Advertising
- Making Money Online: Choose a Copywriter To Help You Become Successful On The Internet
Oct 13, 2008
Are you working with a copywriter to help you attract clients and increase revenue from your online business? Read on to find out how to work with...
Category: Writing
- How Copywriting Turns Website Traffic to Website Revenue Growth
Oct 13, 2008
Do you attract lots of traffic without enjoying the rewards? Test your website to see if you've made these 5 mistakes in online copywriting.
Category: Internet Marketing
- To Convert Browsers to Buyers: Don't Give Your Visitors a Cozy Home
Oct 12, 2008
Independent professionals want their clients to feel comfortable. But when your planning your website, you have to be careful not to make your...
Category: Marketing and Advertising
- Blog vs. Website: Which Comes First For Online Business Growth
Oct 12, 2008
If you're just getting started on the Internet, you don't need to hunt around for a webmaster to design a site. Instead you can begin with a blog -...
Category: Internet Marketing
- Finding Your Niche In A Crowded Online Market
Oct 2, 2008
Profitable niches tend to fit one of two categories: "desperate buyers" and the "just one more." Here's how to tell the difference (and avoid one...
Category: Internet Marketing
- Website Marketing Before the Web Designer Comes: 5 Essential Strategy Questions
Oct 2, 2008
Right after deciding, "I need a website," clients often say, "I need a web designer!" Actually, before even whispering the 2 little words "web...
Category: Internet Marketing
- Copywriting When Your Offer Sounds Too Good To Be True
Oct 1, 2008
You've got a terrific offer and you can back up every single promise. Your offer is truly unique. But it's so special that nobody will believe you....
Category: Internet Marketing
- From Client Attraction To Lifetime Revenue In 3 Essential Steps
Oct 1, 2008
Independent professionals (such as coaches, consultants, and virtual assistants) invest heavily in client attraction. But attracting clients won't...
Category: Marketing and Advertising
- 5 Essential Mid-Life Career Skills You Won't Learn in Business School
Sep 30, 2008
Why do some mid-life, mid-career professionals continue to grow in successful careers, while others seem stalled and stuck? It's not about...
Category: Careers and Jobs
- Has Your Website Become a Spoiled Brat?
Sep 30, 2008
One sign that a website needs a makeover: you're beginning to talk about it the way frustrated parents discuss their spoiled child. A website...
Category: Internet Marketing
- Begin Your Internet Marketing Program Without A Website
Sep 30, 2008
Many independent professionals realize they need a website to grow their businesses. But they don't have time for a humongous website construction...
Category: Internet Marketing
- Website Copywriting Attracts More Clients With These 5 Strategic Brags
Sep 12, 2008
Website marketing means realizing that "brag" is not a 4-letter word. If you're a professional who seeks more clients, your copywriting needs to...
Category: Internet Marketing
- Your Business Blog Just Got Easier: 3 Ways To Get Blog Post Ideas
Sep 3, 2008
To get results from your business blog, you need to write 3 to 5 posts a week. Before you feel overwhelmed, here are 3 quick and easy ways to write...
Category: Blogging
- Career Change Lessons From a Potluck Dinner
Aug 19, 2008
New job? New career? Figure out what everyone else is bringing to the table...and what they're taking home.
Category: Careers and Jobs
- Copywriting to Beat Price Resistance With the Cappuccino Effect
Aug 12, 2008
Visitors to your website often arrive with a mindset of, "I can't afford this service." You can meet and beat price resistance with creative...
Category: Business
|
 |
|
